aniket bhatt pan am bmx marketing plan

Pan Am Games:

B  M  X

Aniket Bhatt Presents

EVENT DETAILS

● One Day event● Centennial Park, Etobicoke● 3,500 seat● Saturday, July 11, 2015

S W O T

Loyal Market

One Day NO PRELIMINARY!

Growing Sport

Still a very new sport

Cramming all events into one day

Commute times (Younger Market)

Red Bull & GoPro

Sponsorships

Other Pan Am Events

Women World Cup Fifa

s Wo T

G O A L S

Gain 18 thousand followers (April 11)

within four months

utilizing the hashtag, #BMXPanCan.

Launch a month long Red Bull campaign (Begin June 11)

demonstrating BMX stunts in Secondary/Post Secondary

collect primary research.

Launch a GoPro campaign

allowing amateurs To submit videos ( Create interactiveness)

campaign two months (begin May 11)

M A R K E T

12-24 years old

97% are male middle class Parents ($75-85)

Current secondary or postsecondary students

Financially dependant

DISPOSABLE

INCOME

$$$

$45Tickets

no problem

Adrenaline Junkies

Impulse Buyers

Community Orientated

P R O M O T I O N

Meet &

Greet

Press Release

(Magazines, CTV, Etc)

VIP SEATING CONTEST

(Bull Seats)

GoPro Video Contest

(Free Tickets)

?