anthony kleanthous 25 november , 2010

Anthony Kleanthous

25 November, 2010

Eating Earth

Agenda

• The Challenge• Food impacts• Responses and priorities

Agenda• The Challenge

Source: Global Footprint Network

Global Ecological Footprint

30% decline since 1970

Source: Zoological Society of London

Global Living Planet Index

If everyone consumed natural resources at the same rate as people in the UK we would need almost 3 planets to support us

Overall Strategy

Agenda

• The Global Challenge• Food impacts• Responses and priorities

Food accounts for a quarter of our eco footprint

Source: WWF 2010

Sustainable agriculture is key

Source: WWF/FCRN 2010

Meat and dairy are of greatest concern

• 60-80% of direct agricultural Impacts• Around ¾ of land use change impacts • 1Kg beef takes 15,500 litres of water• 80% of soya is consumed by animals

Cerrado –The Brazilian Savannah Richest savannah in the world and home for 5% of global biodiversity

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A basketball court full of soy for every consumer

On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed.

The Cerrado: as it was

Source: Machado et al 2004

The Cerrado: 2002

Source: Machado et al 2004

On a US diet, we could feed 2.5bn people

Source: Global Footprint Network, 2010

Eating as usual

Source: Global Footprint Network, FAO, 2006

95% renewables + Malaysian diet

Consumption changes are essential

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10%

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30%

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2020 2030 2040 2050 2100

Red

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s, %

Reduction in emissions with time - All areas scenario

Conservation

Consumption

Production

Emissions

Diesel

Electricity

Source: FCRN, 2010

Agenda

• The Global Challenge• Food impacts• Responses and priorities

Sustainable Consumption

• Eliminate waste• Reduce meat and dairy consumption (“less but better”)

– Intensively produced– Imported– Processed

• Locally in season fruit and vegetables• Certified sustainable commodities

– Round Table on Responsible Soy (RTRS)– Roundtable on Responsible Palm Oil (RSPO)– Fish (Marine Stewardship Council, Aquaculture SC)– (soon)…Beef?

Helping consumers

• The right products• Responsibly produced• Clearly labelled• Appropriately priced• Guidance on choosing, buying, storing, cooking• Political leadership

Choice EditingRemove “unsustainable”Provide “sustainable”

InnovationProduct featuresProductsServicesBusiness models

Choice Influencing

MarketingAdvertising

GuidanceSustainableBusinessPractice

Helping consumers

What we need from government

• Dietary guidance and education• Fiscal reform to reflect true cost

– Green taxes (carbon, water, biodiversity)– Shift subsidies (CAP reform!)

• Responsible public purchasing• Work with retailers and producers

One Planet Food

• Tasting the Future

Summary

• We are eating the fabric of our planet• Sustainable Food is critical to survival• We must change the way we eat• Business and government must help change the system• Change must start NOW!