antony allen
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Antony Allen Avocados Australia
State of the Industry:Australia
Overview
• Last 5 years
• As at 2009
• Into the future
Where have we come from in the last 5 years?
• Large scale growth since 2003:
65%
West Moreton
Australian Production Area
Perth
South West
Sunraysia Port Macquarie
Lismore
Mt. Tamborine
Sunshine Coast
Bundaberg
Atherton
Where have we come from in the last 5 years?
Growth in Australian Avocado Production 1999 to 2009
and Estimated to 2013
23,976
29,83428,485 28,638 28,196
31,96034,515
36,359
44,48746,446 46,834
51,000
55,000
60,000
64,000
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
1999
-00
2000
-01
2001
-02
2002
-03
2003
-04
2004
-05
2005
-06
2006
-07
2007
-08
2008
-09
2009
-10
2010
-11
2011
-12
2012
-201
320
13-2
014
2014
-201
520
15-2
016
Financial Year
(Source: Infocado, ABS, Levy Receipts (est for 2009-2013 )
Tonnes
Where have we come from in the last 5 years?
• Structural change
• Orchard size
• Timbercorp changes
• Supermarket changes
• Global adjustment
• Market expansion
• Market access
Australian Industry
• 1100 growers
• 2008-09 Levy, Infocado and ABS data
• Production 46,500 t
• GVP $130 million
• Trees - 1,504,000 approx
• 5,488 ha approx
• 34% of trees under 6 years old
• 2009-10 estimate 46,500 t
State Production Breakdown
Production Percentage by Australian State
NSW, 11.1%
Vic, 0.1%
Qld, 79.7%
SA, 1.3%
WA, 7.8%
Through who to the consumer?
• Supermarket: 52%
• Independents: 29%
• Food Service: 15%
• Export: 4%
Consumption pattern
• USA: 1.4 kg/person/year
• Australia: 2.8 kg/person/year
• Chile: 3.5 kg/person/year
• Mexico: 7.4 kg/person/year
Data source: BIS Shrapnel, Project Pulse, Infocado, Customs,
Avocados Australia, USDA and ABS
In 2009
• Communications Program
• Infocado and crop forecasting
• R&D Program
• Promotions and Marketing Program
• Strategic Alliances
In 2009
• Climate Change
• Food Security
• Horticulture Awards Modernisation
• Global Economic Situation
• Bio Security
The future for Australian Avocados
• Growth in production
• Exports
• World consumption growth
• Commercial linkages
• Quality is KEY
• Overall positive future
Summary
• Cohesive, strategic long term promotion and R&D objectives and a program to deliver them
• Constant improvement of communications and access to information
• Relationship building
Thank You
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