anyone who embraces responsive webdesign is stupid

Anyone who embraces Responsive Webdesign is stupid !

Ric van Westhreenen Youwe

TEXT HERERESPONSIVE WEBDESIGN:

WHAT?

TEXT HERE

SO WHY?

78% OF TOTAL EUROPEAN POPULATION ARE ON MOBILE

SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

41% HAVE A BROADBAND CONNECTION ON MOBILE

SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 10% IN

12 MONTHS

SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014

WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 25% IN

12 MONTHS (IN EUROPE)

SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014

TEXT HEREDEVICE?SCREEN?

CUSTOMER?

TEXT HERE

CUSTOMER!

LIKE A CHEAP SUIT

ADAPTIVE WEBDESIGN?ADAPTIVE DESIGN?

TEXT HERE

TEXT HERE

DOES THIS EMBRACE THE

CUSTOMER?

WOULDN’T IT BE GREAT IF….

TEXT HERECUSTOMER

NEED

BEHAVIOR + FORM + FUNCTION

SITUATIONAL WEBDESIGN=

TEXT HERE

RWD AWD SWD

TEXT HERESO WHAT!

BUT WHY?

TEXT HERECONVERSION

TABLET OWNERS COME FROM HIGH-INCOME HOUSEHOLDS, AND [..] SPEND AS

MUCH AS 20% MORE PER PURCHASE THAN REGULAR DESKTOP VISITORS

SOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/

84% USES MOBILE IN-STORE

SOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html

30% MORE SALES WITH AR

SOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long

TEXT HEREHOW TO GET

THERE?

TEXT HERE

FOCUS ON: CONTEXT, PROGRESSION, DEVICES,

FUNCTIONALITY & EMOTION

SOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/

TEXT HEREPROBLEM

PREVIEW IS NOT ONLY ABOUT DEVICES

SOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw

TEXT HERECHALLENGING

FUTURE

RESPONSIVE WEB DESIGN IS NEARING ITS EXPIRY DATE

SOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en#

TEXT HERETHANKS!

about.me/vanwesthreenen