“technology, tdm, and the integrated customer experience · presentation & roundtable...

Virginia Transit Association

2016 Transit Conference and Bus Expo

May 24-25, 2016 in Fredricksburg

Presentation & Roundtable Discussion

“Technology, TDM, and the Integrated

Customer Experience”

Paul Mackie, communications director, Mobility Lab

What are your ideas?

Cities weren’t prepared

“Only 3 percent of transit plans

are even taking into account the

impact of ride-hailing companies

like Uber and Lyft even though

they already operate in 60 of the

68 largest markets in the U.S.

That’s according to a content

analysis of transportation

planning documents from the

country’s 50 most populous

cities.”

But we’re catching up

People are demanding lots

1. Get active with apps

2. Tell stories

3. Open data/mobile tickets

“People talk about demand

for batteries for electric

cars, but about 60% of all

battery production in China

goes into e-bikes,” said Rob

Cotter of Organic Transit in

Durham, N.C.

4. Last-mile options

Santa Clara Valley Transportation Authority’s VTA FLEX pilot

5. Flexible pilot projects

6. Info in new places

What are your ideas?

Paul Mackie

Mobility Lab

paul.mackie@

mobilitylab.org