api app-spiration
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API App-spiration
#SMWOpenAPIs Photo: Paula Danielse
Molly Garris
Monday, October 7, 13
I like to think of myself as an explorer
and a connector.
Photo: Yiu Yu Hoi
#SMWOpenAPIs
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Meet the Experts
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What are APIs?
#SMWOpenAPIs Photo: Brooke PenningtonMonday, October 7, 13
API = Application Programming Interface
An API is a set of rules of how one computer system can talk to another to exchange data or access a site’s features
Photo: Ajari Photo
#SMWOpenAPIs
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Easy sign up using data stored in Facebook
Access to Facebook friend activity
Integrated sharing to your Facebook Timeline
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Access to TripAdvisor.com hotel reviews
#SMWOpenAPIs
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Ability to book a reservation on OpenTable.com
#SMWOpenAPIs
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Quality auto components are the foundation for an innovative new car
PayPal payments API allowed eBay to focus on building a better commerce site
Diagram: Georg Rill
#SMWOpenAPIs
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These companies have all been aroundfor quite some time.
Why have they opened or integrated now?
#SMWOpenAPIs
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Sharing is a good for business
1Photo: Cam-Fu
#SMWOpenAPIs
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Travel booking sites are sharing their availability, pricing and reviews in exchange for lead generation
#SMWOpenAPIs
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Netflix opened their API to allow streaming compatibility for more devices to extend distribution
#SMWOpenAPIs
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+Nike allows start ups like FitCause to tap into their API to help drive demand
#SMWOpenAPIs
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PayPal is now a payment option on many eComm sites, creating a massive revenue stream from each transaction fee
#SMWOpenAPIs
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But not all products and services have opened their API yet. Imagine what we could do if they did ...
#SMWOpenAPIs
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But not all products and services have opened their API yet. Imagine what we could do if they did ...
#SMWOpenAPIs
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In addition to open APIs being good for business, they also push innovation.
#SMWOpenAPIs
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In addition to open APIs being good for business, they also push innovation.
#SMWOpenAPIs
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Today’s Consumers are More Social than Ever
2Photo: dreadfuldan
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Web 1.0 Web 2.0 Web 3.0
Company Focus Community Focus Individual Focus
Home Pages Blogs / Wikis Lifestreams / Waves
Owning Content Sharing Content Consolidating Content
Web Forms Web Applications Smart Apps
The Digital Ecosystem has Evolved
Adapted from a chart by: Dr. Dan A. McDougall
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Social Shopping has Become the Norm
#SMWOpenAPIs
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By social networks opening up their APIs, we better enable socialization.
#SMWOpenAPIs
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By social networks opening up their APIs, we better enable socialization.
#SMWOpenAPIs
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By social networks opening up their APIs, we better enable socialization.
#SMWOpenAPIs
Monday, October 7, 13
By social networks opening up their APIs, we better enable socialization.
#SMWOpenAPIs
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Personalization isExpected
3Photo: Kate Hiscock
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People <3 Data ... but Expect a One-Stop Shop
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<code-a-thon>
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<code-a-thon>
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<code-a-thon>
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APIs will continue to allow us to build and create better, more personalized experiences.
#SMWOpenAPIs
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APIs will continue to allow us to build and create better, more personalized experiences.
#SMWOpenAPIs
Monday, October 7, 13
APIs will continue to allow us to build and create better, more personalized experiences.
#SMWOpenAPIs
Monday, October 7, 13
APIs will continue to allow us to build and create better, more personalized experiences.
#SMWOpenAPIs
Monday, October 7, 13
4People like the Freedom
to be Mobile
Photo: OscarW
#SMWOpenAPIs
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Creating a great mobile experience is like writing on a Post-It Note
with a Sharpie pen or what
#SMWOpenAPIs
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Equity is small and the window for engagement is even smaller
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+ +
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#SMWOpenAPIs
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#SMWOpenAPIs
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APIs Inspire Smarter Mobile Apps
#SMWOpenAPIs
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APIs Inspire Smarter Mobile Apps
#SMWOpenAPIs
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5Photo: Ibai Acevedo
#SMWOpenAPIs
People like having Controlof their own Data
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+ + +
#SMWOpenAPIs
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APIs Inspire Smarter Mobile Apps
#SMWOpenAPIs
Monday, October 7, 13
APIs Inspire Smarter Mobile Apps
#SMWOpenAPIs
Monday, October 7, 13
APIs Inspire Smarter Mobile Apps
#SMWOpenAPIs
Monday, October 7, 13
APIs Inspire Smarter Mobile Apps
#SMWOpenAPIs
Monday, October 7, 13
Watch Outs in the World of Open APIs
Photo: Benoit Paille
#SMWOpenAPIs
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Investigate the API before Relying on It
#SMWOpenAPIs
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Investigate the API before Relying on It
#SMWOpenAPIs
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Tips and Resources to Learn About or Build APIs
Photo: Bachmont
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Online Resources
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Importance of Documentation
#SMWOpenAPIs
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Importance of Documentation
#SMWOpenAPIs
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Jump In and Learn
#SMWOpenAPIs
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Jump In and Learn
#SMWOpenAPIs
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Parting Thoughts
Photo: Mio Cade
#SMWOpenAPIs
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Creatives ... Partner with Developers to Bring Ideas to Life
#SMWOpenAPIs
Monday, October 7, 13
Creatives ... Partner with Developers to Bring Ideas to Life
#SMWOpenAPIs
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Brands, Retailers, Agencies .. think Platforms
#SMWOpenAPIs
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Brands, Retailers, Agencies .. think Platforms
#SMWOpenAPIs
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thank youMolly GarrisDigital Strategy Directormolly.garris@arcww.com
#SMWOpenAPIs
@mollygarris
Monday, October 7, 13
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