apis and apps: the building blocks of advanced productivity · apis and apps: the building blocks...
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IMCCA@
APIs and Apps:
The Building Blocks of Advanced Productivity
IMCCA@@TheIMCCA @InfoCommShow
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Have you ever used Facebook
to log in to a different service?
(i.e. Netflix, Spotify, Groupon, etc.)
IMCCA@@TheIMCCA @InfoCommShow
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Have you ever gotten tired of switching
back and forth between programs all day?
IMCCA@@TheIMCCA @InfoCommShow
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Have you ever wished it was easy to share
information between your business tools?
IMCCA@@TheIMCCA @InfoCommShow
#infocomm17
• Founder & CEO of Let’s Do Video• News website
• Covering business communications and team productivity
• Vendor-neutral coverage
• Managing Partner at Telepresence Options• Recognized industry print publication and news site
• Analyst at Wainhouse Research Video Test Lab• Managed the Video Test Lab
• Assessing products/solutions from an IT perspective
• With an eye for user experience and adoptability
• Writer and Analyst in the Industry for 10+ Years
Bio
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• API Definition and Common Examples
• API Business Models
• How APIs Work
• APIs to Increase Productivity
• Connecting Business Tools
• API Value Proposition
• Key Takeaways
Agenda
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• Application Programming Interface
• Allows Apps to Talk to Each Other• GUI allows users to “interface” with an app
• API allows other programs to “interface” with an app
• Salesforce• One of the first (February 7, 2000)
• Some APIs Get Tens of Billions of Hits Per Day
What is an API?
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We Use APIs All Day
• Connects with
financial APIs
• Connects with other
accounting services
• Pulls availability from
airlines
• Pushes reservations
• Connects with
financials
• Uses Google Maps
• Connects with
financial APIs
• Video embeds in
other websites
• Pulls info from
Google Maps
• Pushes to other
websites
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• Apps That Are Powered by Other Software’s APIs• Hootsuite
◦ Pulls your feeds from social media
◦ Pushes new posts to your feeds
• Apps That Create APIs to Fill the Gaps• Zapier
◦ Example: Salesforce to Text
• IFTTT◦ Example: Save new iOS contacts to your Google contacts
API Driven Apps
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API Business Models - FreeCode View User View
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API Business Models - FreemiumCode View User View
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API Business Models - PaidCode View User View
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How They WorkProgramming View User View
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Slack API Directory
IMCCA@@TheIMCCA @InfoCommShow
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• Productivity is the New ROI Driver
• Agile teams Need Workflow Support
• Flexibility
• Access
• Engagement
APIs to Increase Productivity
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• Team Communication
• CRM
• Project Management
• Accounting
• Social Media Management
• File Management
Connecting Business Tools
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• Developers• Making your solution more compelling/competitive/attractive
• Cisco Spark Depot - $150 million fund
• Consider development and maintenance costs (SDKs)
• Example: Twilio
• Service Providers and CIO/CTOs• Better support for your working teams
• Improved ROI
• Consider risk of overcomplicating
• End Users• Better integrations, less application switching, greater productivity
• Example: ER Follow Up
The API Value Proposition
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• Trello• Project Management
• Slack• Persistent Team Messaging (PTM)
• Three API Integrations• Trello alerts
• Trello app for Slack
• Trello’s Slack Power-Up
Example: Trello and Slack
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• APIs Aren’t so Complicated• Vendors: The tools are available to create APIs to enhance your solutions
• Service Providers: APIs can help you customize and improve your offerings
• End Users: Your favorite tools may already have API options
• Proper Implementation of APIs May Lead to:• Increased adoption of productivity apps
• Increased ROI for existing deployments
• Improved team flexibility, job satisfaction, productivity
Key Takeaways
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#infocomm17
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