apistrat 2016

People, Price, Product – In That Order!

Jon Spinney | Director of API Products | @spinneyo

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Understanding Users, their Goals, Must Haves, and Must Not Haves Informs How to Model Price. Pricing Model Design Informs Product Design. Product Design Informs Back Office Design and Operations Processes.

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Dario, Corporate IT ManagerAge: 41, Computer Science background, with Very High Tech Savvy

Janet, Commercial Product ManagerAge: 29, Liberal Arts & Anthropology background, with Moderate Tech Savvy

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So, to Support Janet and Dario’s needs, We Made a Promise to introduce Self-Service Simplicity at every stage of their journey. How they Learn, Buy, Get, Use, Pay, and are Supported.

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$

$$$ Different Data, Different Values, Different Messages

Different APIs, Different Values, Different Messages

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How do we deliver the Promise of Simplified, Unified Billing & Contracting to Janet & Dario, while simultaneously Abstracting Away the Complexity of Variable Value Assets?

©2015 Pitney Bowes. RESTRICTED. Proprietary & Confidential. Not for distribution outside Pitney Bowes.

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o One Virtual Currencyo One Contracto One Bill

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Happy

Happy

Thanks!

developer.pitneybowes.com