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Cannes2016

Telecurso

63oCannes Lions

Filmes

Criatividade

8 dias

Lions HealthLions Innovation+

43 milinscrições

24categorias

filmcyber print

outdoor

creative effectiveness

designdigital craft

directfilm craft

glass

gp for goodintegrated

mediamobile

pr

product designpromo&activation

radiotitanium

entertainmententertainment for music

healthpharma

innovation

creative data

387jurados

645palestrantes

13,5mil delegados

2.804inscrições90leões10ouro22prata58

bronzeAlmap

Agency of The Year

Cannes Lions this year saw the ad

industry expanding its creative capabilities.

“There’s never been so many channels or points of

interactions, or agencies working on various parts of

that. (…) It’s important to make sure the brand experience does

not get fragmented.”Keith Weed, CMO Unilever

NYT: Google and Facebook together

took nearly two-thirds of the $60 billion online advertising

market in 2015.

Facebook and the advertising industry

were becoming increasingly difficult

to separate.

“We now operate in an industry where there’s such blurred

lines between what is PR, what is media, what is creative.”

Nick Waters, Media Lions jury president

Artificial intelligence has caught the public’s imagination in 2016 as

technological reality begins to catch up with sci-fi fantasy. This

was equally true at Cannes, as judges rewarded projects that made creative use of machine

learning and artificial intelligence.

"“The best cyber work is work where you don’t even

see the technology, it becomes invisible … it’s

like magic.”Chloe Gottlieb, Cyber Lions jury president

FIM