app monetization - 5 secrets of success
Post on 09-May-2015
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App Monetization5 Secrets to SuccessAshay Padwal
CREATE “HYBRID” MODELS
1
PAID:In-App
Payment
FREE:Ads based revenue
PAID:In-App
Payment
FREE:Ads based revenue
Combine Free and Paid Models
Ads
MONETIZE USERS WITH BOTH APPROACHES
App
User Choice
User downloads App
Pay
Advertising
Micro Transactions: Try & Buy / Subscriptions
/ Pay per Play
~10-20%
USE POWERFUL AD FORMATS
2
COVER PAGE BACK PAGE
ANYAPP
RICH MEDIA FORMAT+
RIGHT PLACEMENTLAUNCH AD EXIT AD
AD MEDIATIONCHOICE + CONTROL
3
HIGH FILLBUT
LOW eCPM
REGULAR MEDIATION TAKES AWAY MONEY
60% share 60% share
Rs 100Rs 60 Rs 36
OWN AD SALESDirect Ad Sales Team
1
CHOOSE NETWORKSSetup & get paid directly by Ad Networks of your choice
2
REST OF NETWORKSAggregation of long tail Ad Networks
3
HOUSE ADSLeverage your user base to promote your new apps
4
e C P MHIGH FILL+
HIGH eCPM
“FRICTIONLESS”BILLING OPTIONS
4
EMERGING MARKETS
App Stores Mobile Telco
In-App Billing ü ü
IMPORTANT
MAXIMIZE DISTRIBUTION
5
OTHER APP STORES
OEM DEALS
PAID DISTRIBUTION
Cost per Click
Cost per Download
Ashay PadwalCTO Co-Founder , Vserv.mobiashay@vserv.mobi
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