app4all mobile-cooperation

OUR LIVES ARE… �

OUR SOCIETY IS … �OUR WORK IS … �

MOBILE �

(BASICALLY) WORTHLESS WITHOUT CONTENT�

Alone we can do so little; together we can do so much.�- Helen Keller �

WHAT DO PARTNERS WANT? �

OPERATOR�

Sell more services

Add revenue channels

Upsell people to smartphones

OEM �

Sell more phones

RESELLER�

Sell more phones

Sell more services

WHAT DO YOU HAVE �TO OFFER? �

EXCLUSIVE �

Revenue Share (e.g. Acer + Pokki)

Content (e.g. dtac + Line)

Discounts

(e.g. Google Chromecast + Netflix)

Launch on Platform (e.g. Samsung + ITV Player)

Launch in App Store

(e.g. Samsung + Flipboard)

YOUR OFFER�

SUBJECT OF PARTNERSHIPS�

Pre-installation: App Pre-Installed on Device

Sold

TYPICAL PARTNERSHIP TYPES�

PERFECT MATCH�

+� =�

PARTNER’S INTERESTS�

Promotion: App Download Promoted

via e.g. SMS or Store Ranking

Content: App content made available

indirectly, e.g. inside another app

Service - not one time download

Monetizes well Runs on many devices (tablets / phones / OS)

Runs in many countries

TAKEAWAYS�PREFERABLE APP CHARACTERISTICS�

DON’T BE AFRAID TO ASK�There are people in these organizations whose job it is to form collaborations – you make their lives easier by being proactive

If you can contribute towards their goals they will be open

ACCOUNT FOR THE PROCESS�Start approaching early Plan for a long negotiation and rollout phase (up to 6 months)

KEEP IN TOUCH�

GET THE SLIDES�

ifigure.de �

CONTINUE DISCUSSION �

@AlexPuschilov �

STAY CONNECTED�

linkedin.com/in/puschilov�