appeal of borden communications

Borden CommunicationsAs seen by Cole Menassa-Rafla

Full-service Design, est. 1994› I specialize in creative but I’ve been

trained in all aspects of advertising, becoming a veritable Jack-of-all-trades.

Though design is my specialty I love being able to contribute in the process of campaign development› From conception to pitch to production

“Judged not just how it looks but by how effectively it communicates”› Successful ad design requires expertise

that lies in more than the aesthetic, notably an understanding of the individual brands and their unique target markets - no matter what the criteria there is a solution.

Go beyond satisfaction; thrill the client.

› It’s repeatedly cited throughout your site that authenticity is not just important but part of your ethics.

As one that values integrity it’s great to be assured that it doesn’t go amiss at Borden Communications, on any level.

“Refreshing Ideas, Superior Service, Outstanding Quality”› A basic rule of thumb for anything I take on.

Triple C; “Refuse to be like anyone else”› This speaks to me as a person and

advertiser, because if you’re like the others then what’s the point? No one will remember that message.

Notoriously an unconventional thinker (but not to the utter exclusion of convention)› “Convention’s not really what I do…”

Love inventing and implementing new

evocative ways of getting [the message] across to the target.

I am thrilled by the prospect of being part of a team that craves the challenge with anticipation and detests being relegated to the status quo.

Committed to bettering the Earth and Canadian lifestyle by truly being Green instead of just green-washing.› I respect that you practice what you

preach; this isn’t just a fad but part of the company culture, as evidenced in your practices.

› I live on this planet so whatever we can do to make it better is a solid idea to me.

So concepts like S.W.A.G. really stand out as we try to do the right thing and “continuously strive to make a difference”.

I love this quote, “Life is a challenge but my life is worth it.”› It really helps set the tone for the company

environment to see the owner set family as a priority alongside work.

Thank you for your time and consideration,

Perhaps I’ll end up being a bloodstream to Borden Communication’s mosquito.