application id: 73599 · innovation into the rbs curriculum; spearheading corporate engagement and...
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Application ID: 73599
Applicant: Rutgers, The State University of New Jersey
Solicitation: Robert Wood Johnson Foundation Proposal
Phase: Full Proposal
Title: Rutgers Institute for Corporate Social Innovation (RICSI)
Status: Submitted
Submitted on: Aug 1, 2018 05:04 PM ET
Submitted by: Nevin E. Kessler
Robert Wood Johnson Foundation ProposalApplicant Organization & Tax Verification *
* Indicates required
Instruction:
Provide the following information about the applicant organization. Include the formal legal name of the organization that, if awarded, will receive grant funds.
Note: If the Applicant Organization is a college or university, include the appropriate School, Department or Unit.
You may use the "Select organization information" link below to facilitate the entry of data required below. If the information already exists in the GuideStar Exchange or from prior activity with RWJF, the fields below will become prepopulated with the required data. If that occurs, please be sure to proofread the prepopulated information to ensure that it is accurate and current. Feel free to edit as needed. Use this link to learn more about this feature. If, instead, you prefer to manually enter all the required information below, you may do so.
Applicant Organization *
Rutgers, The State University of New Jersey
School/Department/Unit
Rutgers Business School
Address *
1 Washington Park
Address (line 2)
City *
Newark
State / Territory *
New Jersey
Zip + 4-digit extension *
07102
Main Phone Number *
973-353-5169
Fax Number
973-353-5782
Web site
www.business.rutgers.edu
1. Applicant Organization Tax ID (Employer ID Number)22-6001086
2. Is the applicant organization any of the following: tax-exempt under section 501(c)(3) of the Internal Revenue Code, a state university, or a governmental entity? *
Yes No
3. Is the applicant organization a private foundation or a Type III supporting organization? * Yes No
Robert Wood Johnson Foundation ProposalApplicant Background and Mission*
* Indicates required1. Applicant Background and Mission: *Provide background about the applicant and their mission. Include a brief statement for each key partner if applicable.
(Maximum 2500 characters including spaces, roughly one page.)
Rutgers, The State University of New Jersey, is a leading national research university and New Jersey's preeminent, comprehensive public institution of higher education. Established in 1766, the university is the eighth oldest higher education institution in the United States. With more than 100 undergraduate majors and more than 200 graduate programs, Rutgers educates close to 69,000 students from every state in the nation and more than 120 countries, nearly a third of whom are the first in their families to attend college. The university has more than 500,000 living alumni, approximately 9,000 faculty and 13,000 staff members, and logs 2.1 million annual patient visits at its united healthcare practices, centers, and clinics. The university ranks among the Top 5 public universities in the Northeast, among the Top 25 public universities in the country, and among the Top 100 universities in the world by U.S. News & World Report and other ranking entities. Rutgers has the threefold mission of: 1. providing for the instructional needs of New Jersey's and global populations through its undergraduate, graduate, and continuing education programs; 2. conducting the cutting-edge research that contributes to the medical, environmental, social, and cultural well-being of the state, as well as aiding the economy and the state's businesses and industries; and 3. performing public service in support of the needs of the residents of the state and it local, county, and state governments. Rutgers aspires to be broadly recognized as among the nation's leading public universities: preeminent in research, excellent in teaching, and committed to community. The mission statement of Rutgers Business School is as follows: By cultivating business knowledge, ethical judgment, and global perspectives in our students, promoting innovative research and teaching, and establishing robust business partnerships, Rutgers Business School-Newark and New Brunswick serves New Jersey, the communities we reside and work in, and the world.
Robert Wood Johnson Foundation ProposalKey Contacts *
Instruction:
• To save your partially completed page, scroll to the bottom of this page and select "Save, continue editing" or "Save, return home".
• Use the "Copy feature" to copy completed organizational and address information to a new contact. Choose a role from the drop-down menu and select the "Copy" button.
• If the Key Contact Organization is a college or university, include the appropriate School, Department or Unit.
You may use the "Select contact information" link below to facilitate the entry of data required below. If the information already exists in the GuideStar Exchange or from prior activity with RWJF, the fields below will become prepopulated with the required data. If that occurs, please be sure to proofread the prepopulated information to ensure that it is accurate and current. Feel free to edit as needed. Use this link to learn more about this feature. If, instead, you prefer to manually enter all the required information below, you may do so.
Project Director/Principal Investigator *
This is the person with the responsibility for overseeing the project. This person will be the primary recipient of all key Foundation correspondence: copy of award notice, post-award financial and monitoring, and grant closure. Additionally, after the application is submitted, this person will be asked to provide feedback to an independent survey firm on the application process and applicant characteristics in a brief, online survey. RWJF will share this person's contact information, including email address, with the survey firm for the sole purpose of soliciting feedback.
* Indicates required
Email *
mbarnett@business.rutgers.edu
Confirm Email *
mbarnett@business.rutgers.edu
Prefix *
Dr.
First Name *
Michael
Middle Name
Last Name *
Barnett
Suffix
Degree(s)
Organization *
Rutgers, The State University of New Jersey
Position *
Professor of Management and Global Business
School/Department/Unit
Rutgers Business School
Address *
1 Washington Park
Address (line 2)
City *
Newark
Country
United States
State / Territory *
New Jersey
Zip or Postal Code *
07102
Office Phone Number *
973-353-3697
Phone Extn
Cell Phone Number
973-796-0318
Fax Number
973-353-1664
Co-Project Director/Principal Investigator
If applicable, provide the following information for the project co-director/co-principal investigator who will share responsibility for this project. This person will also receive all key Foundation correspondence as described above.
* Indicates required
Email *
jwirtenberg@business.rutgers.edu
Confirm Email *
jwirtenberg@business.rutgers.edu
Prefix *
Dr.
First Name *
Jeana
Middle Name
Last Name *
Wirtenberg
Suffix
Degree(s)
Organization *
Rutgers, The State University of New Jersey
Position *
Associate Professor of Professional Practice, Management and Global Business Department
School/Department/Unit
Rutgers Business School
Address *
1 Washington Park
Address (line 2)
10th Floor
City *
Newark
Country
United States
State / Territory *
New Jersey
Zip or Postal Code *
07102
Office Phone Number *
973-335-6299
Phone Extn
Cell Phone Number
973-769-4217
Fax Number
973-353-1664
Financial Officer *
This is the person who will receive all payments for this award.
* Indicates required
Email *
nicole@business.rutgers.edu
Confirm Email *
nicole@business.rutgers.edu
Prefix *
Ms.
First Name *
Nicole
Middle Name
Last Name *
McCray
Suffix
Degree(s)
Organization *
Rutgers, The State University of New Jersey
Position *
Business Manager, RBS
School/Department/Unit
Rutgers Business School
Address *
1 Washington Park
Address (line 2)
City *
Newark
Country
United States
State / Territory *
New Jersey
Zip or Postal Code *
07102
Office Phone Number *
973-353-5128
Phone Extn
Cell Phone Number
Fax Number
Authorized Official *
This is the person who receives the Letter of Agreement for a project and whom the applicant organization has designated as being authorized to sign contracts on behalf of the organization. This person will receive a copy of the award notice.
* Indicates required
Email *
ambrosdm@ored.rutgers.edu
Confirm Email *
ambrosdm@ored.rutgers.edu
Prefix *
Ms.
First Name *
Diane
Middle Name
Last Name *
Ambrose
Suffix
Degree(s)
Organization *
Rutgers, The State University of New Jersey
Position *
Director, Office of Research and Sponsored Programs
School/Department/Unit
Office of Research and Sponsored Programs
Address *
33 Knightsbridge Road
Address (line 2)
East Wing, 2nd Floor
City *
Piscataway
Country
United States
State / Territory *
New Jersey
Zip or Postal Code *
08854-3925
Office Phone Number *
848-932-4037
Phone Extn
Cell Phone Number
Fax Number
732-932-0162
Highest Ranking Official *
This person is generally the highest ranking individual of the applicant organization (e.g., CEO, president, chancellor or similar officer). The award notice is addressed to this person.
* Indicates required
Email *
president@rutgers.edu
Confirm Email *
president@rutgers.edu
Prefix *
Dr.
First Name *
Robert
Middle Name
Last Name *
Barchi
Suffix
Degree(s)
Organization *
Rutgers, The State University of New Jersey
Position *
President
School/Department/Unit
President's Office
Address *
Winants Hall
Address (line 2)
7 College Avenue, 2nd Floor
City *
New Brunswick
Country
United States
State / Territory *
New Jersey
Zip or Postal Code *
08901-1281
Office Phone Number *
848-932-7454
Phone Extn
Cell Phone Number
Fax Number
732-932-8060
Robert Wood Johnson Foundation ProposalProject Title & Summary Information
* Indicates required
Instruction:
Provide the following information specific to the proposed project.
• Project Title (maximum 150 characters)• Requested Amount (over $250,000)• Proposed Start Date• Duration• Project Summary (maximum 2000 characters)
Project Title *
Requested Amount $ *
450,000
Proposed Start Date *
10/01/2018
Duration *
12 months
Rutgers Institute for Corporate Social Innovation (RICSI)
Project Summary *
Briefly summarize your proposed project in no more than one paragraph of 2,000 characters including spaces (approximately 300 words). This summary should address the following:
• Problem Statement• Project• Strategy• Risk and Challenges
Additional information on what to include for these topics is available in the "Project Proposal Narrative" template (see link to the left).
Business and business education have key roles to play in building a healthier and more sustainable society; and there is a critical need for more business leaders with experiences, perspectives, and skills to enable more corporations to fulfill this role. To advance the corporate sector's positive impact in addressing key societal needs, including the need to foster a culture of health, Rutgers Business School is launching the Rutgers Institute for Corporate Social Innovation
(RICSI) in fall 2018. RICSI builds upon RBS's commitment to educate and orient future business leaders to advance the success of their enterprises by better meeting the needs of society. It has three primary objectives: 1) Prepare the next generation of business leaders to integrate social innovation, sustainability, and shared value creation into the core of their operations, culture, and entrepreneurial ventures; 2) Leverage RBS strengths to launch university-wide, high-impact initiatives; and 3) Serve as a center of competency that connects engaged scholars and corporate leaders across academic and industry specializations to generate cutting-edge research. RICSI will follow a five-year, phased-in approach that most immediately includes infusing corporate social innovation into the RBS curriculum; spearheading corporate engagement and education; and building collaborative networks. This funding will support costs associated with start-up staffing, curriculum development, and corporate and faculty commitment and networking. Risks include faculty resistance to curricular change, attracting students to the program initially, and staffing delays. However, we are confident we can overcome them all and quickly begin to develop a broad and lengthy pipeline of strong and socially conscious business leaders who have the education, skills, will, and capacity to drive sustainable and socially responsible enterprises to create healthy communities across New Jersey, the country, and beyond.
Robert Wood Johnson Foundation ProposalProject Information Questions
* Indicates required
1. If you have discussed this idea with an RWJF staff member(s), please provide his/her/their name(s). Discussion with staff is not required.
Shuma Panse
2. If this is a proposal to renew a prior RWJF award, please provide the I.D. number for that award.
Instruction:
Provide the following information specific to the proposed project.
Robert Wood Johnson Foundation ProposalProject Proposal Narrative *
* Indicates required
Instruction:
To Begin: Download the template shown below. Follow the instructions included on the template.
To Upload: Upload the completed document(s) by selecting the "Upload" button below. For assistance with uploading, refer to the "Upload Documents" section of the "Applicant Guide," (see "Resources" area on the left).
When you have completed this page, select the "Save, section finished" button at the bottom of the page. Once all sections of your application are complete, you may "Submit" from the Home page. All uploaded documents may be updated and replaced until you submit your application.
Description Templates Uploaded Documents
Project Proposal Narrative *Download the template in the "Templates" column to the right, and follow the instructions carefully.
To maintain the original formatting, you must convert your document to a PDF prior to uploading. For additional information, refer to "Troubleshooting Tips," (see "Resources" area on the left).
Project Proposal Narrative
RICSI 8.1.18 FINAL.pdfDate added: 08/01/2018By: Nevin E. Kessler
Robert Wood Johnson Foundation ProposalBudget Worksheet *
* Indicates required
Duration 12 months Project Total $450,000
From the Project Title & Summary Information section.
Instruction:
Enter budget information in the section below. If additional budget periods are needed, select "Add" to the right. Refer to the "Glossary & Instructions" section of the "Budget Preparation Guidelines" area in "Resources" (see link to the left) for complete instructions on the following categories.
• Budget Period• Personnel• Other Direct Costs• Purchased Services• Indirect Costs
This Budget Worksheet allows for up to five (5) budget periods for up to eighteen (18) months each.
Requested Budget
Personnel
Other Direct Costs
Period 1
Duration * 12 months
328,281
FTE
51,366 0.83
125,000 0.2
34,895 0.92
30,000 0.3
87,020
17,005
10,000
14,000
28,500
4,000
Total
51,366
125,000
34,895
30,000
87,020
328,281
Total
17,005
10,000
14,000
28,500
4,000
Proj. Dir./Prin. Invest.
Program Staff
Administrative Staff
Other Staff
Fringe Benefits 51.45 %
Personnel Total
Office Operations
Communications/Marketing
Travel
Meeting Expenses
Polls and Surveys
Equipment
Purchased Services
Indirect Costs
Total
73,505
48,214
450,000
48,214
73,505
Total
48,214
48,214
450,000
Project Space
Other
Other Direct Costs Total
Consultants
Contracts
Purchased Services Total
Indirect Costs Total
Robert Wood Johnson Foundation ProposalBudget Narrative *
* Indicates required
Instruction:
To Begin: Download the template shown below. Follow the instructions included on the template.
To Upload: Upload the completed document(s) by selecting the "Upload" button below. For assistance with uploading, refer to the "Upload Documents" section of the "Applicant Guide," (see "Resources" area on the left).
When you have completed this page, select the "Save, section finished" button at the bottom of the page. Once all sections of your application are complete, you may "Submit" from the Home page. All uploaded documents may be updated and replaced until you submit your application.
Description Templates Uploaded Documents
Budget Narrative *Download the template in the "Templates" column to the right and follow the instructions carefully.
To maintain the original formatting, you must convert your document to a PDF prior to uploading. For additional information, refer to the "Troubleshooting Tips" (see "Resources" area on the left).
Budget Narrative
Budget_Narrative RWJF_...Date added: 08/01/2018By: Nevin E. Kessler
Robert Wood Johnson Foundation ProposalAdditional Documents
* Indicates required
Instruction:
Download the templates and instructions below in the Templates column. Follow the instructions included on each. Upload the completed document(s) by selecting the "Upload" button below.
To maintain the original formatting, you must convert your document(s) in the PDF format prior to uploading. For additional information, refer to "Troubleshooting Tips" located in the "Resources" area (link to the left).
Description Templates Uploaded Documents
CV/Resume InstructionsCV/Resume(s) should include information on education, professional experience, years in public health research, publications and funded and unfunded research.
You may upload a separate CV/Resume for the principal investigator and co-principal investigator (if applicable). You may use a National Institutes of Health (NIH) or National Science Foundation (NSF) bio-sketch.
Maximum of three CV/Resume(s) including NIH and NSF formats.
CV/Resume Instructions
Additional Supporting InformationUse this template to provide additional supporting information that you deem vital to our review of your project. Providing additional information is optional, unless specifically requested.
Supporting Information
Dr. Jeana Wirtenberg C...Date added: 07/31/2018By: Nevin E. Kessler
Dr. Michael Barnett CV...Date added: 07/31/2018By: Nevin E. Kessler
RICSI Timeline Chart F...Date added: 08/01/2018By: Nevin E. Kessler
Robert Wood Johnson Foundation ProposalFinancial Due Diligence*
* Indicates required
Description Templates Uploaded Documents
Financial Due DIligence *
Financial Due Diligence
Instruction:
Respond to the following questions. If required, download the template shown below. Follow the instructions included on the template. Upload the completed template by selecting the "Upload" button below.
To maintain the original formatting, you must convert your document(s) in the PDF format prior to uploading. For additional information, refer to "Troubleshooting Tips" in the "Resources" area on the left.
1. Is the applicant organization a college, university or government entity? * No Yes
Robert Wood Johnson Foundation ProposalPolls and Surveys*
* Indicates requiredNote: RWJF-funded surveys must conform to the Code of Professional Ethics and Practices of the American Association for Public Opinion Research (AAPOR).
All grantees and subcontractors conducting a survey will be expected to fill out two survey forms, describing their Survey Design and Survey Results. If awarded a grant, links to both survey forms will be emailed to the project director 30 days after the award date. Please note it is the responsibility of the project director to acquire this information from all subcontractors and send to the Foundation.
A survey is defined as any quantitative study of human populations that has the following characteristics:
1. The population to be studied is defined.2. A sample is selected from this population.3. Characteristics of this sample are measured.4. Sample statistics are calculated.5. Inferences are made from the sample statistics to the population parameters of interest.
The following types of research do not constitute survey research: focus groups, specialized interviewing, additional analysis of a previously fielded survey, laboratory or other experiments.
For additional information and FAQs, please read the RWJF Guidelines for Funding and Releasing Polls and Surveys.
1. Will any polls or surveys be conducted as part of this proposed project? *If you are unsure if your proposed project will contain a poll or survey, please select "Yes" at this time.
Yes No
Instruction:
Please respond to the question below to let us know if there are to be any polls or surveys conducted as a part of this proposed project, or as part of any projects for which you will use Foundation funds, including any subcontract agreements.
Page 1 of 10
Full Proposal Narrative Identifying Information Project Title: Rutgers Institute for Corporate Social Innovation (RICSI) Application I.D.: 73599 Applicant Name: Michael L. Barnett, Jeana Wirtenberg Legal Name of Applicant Organization: Rutgers, The State University of New Jersey FULL PROPOSAL NARRATIVE CATEGORIES
PROBLEM STATEMENT:
Business and business education have key roles to play in building a healthier and more
sustainable society. Corporations hold vast resources and wield great influence. If those who
lead these powerful organizations possess the knowledge and drive to do so, corporations can
use their strengths to develop and implement innovative methods that improve workplaces,
communities, and society at large. There is a critical need for more corporations to understand
their key role within a healthy and sustainable society, and for more business leaders with the
experiences, perspectives, and skills to enable more corporations to fulfill this role.
Rutgers Business School is launching the Rutgers Institute for Corporate Social
Innovation (RICSI) to advance the corporate sector’s positive impact in addressing key societal
needs, including the need to foster a culture of health. By investing in the education and
development of current and future business leaders through RICSI, RWJF can accelerate the
realization of solutions to social problems across many important areas, such as health and
well-being, by shaping the values and actions of the corporate sector.
PROJECT:
Objectives and Activities
Ranked as the #1 public business school in the New York Tri-State area (NY/NJ/CT) and 44th in
the nation by U.S. News and World Report, Rutgers Business School – Newark & New
Brunswick (RBS) will launch the Rutgers Institute for Corporate Social Innovation in fall 2018.
The Institute is based on the premise that, by educating current and future business leaders and
educators about the interdependence of business and society, we can increase the likelihood
that corporations will create and deploy innovative business practices to improve and sustain
the health and well-being of society. RICSI builds upon the well-established strengths and
capabilities of RBS to educate and orient future business leaders to integrate unmet societal
needs into business strategy and operations, and in doing so, to advance the success of their
enterprises by better meeting the needs of society. Founded by Rutgers graduate Gary M.
Cohen and officially launched based on Cohen’s intention to donate $1 million to the Rutgers
University Foundation based on progress made, the RICSI has three primary objectives:
Page 2 of 10
1) Prepare the next generation of business leaders to integrate social innovation,
sustainability, and shared value creation into the core of their operations, culture, and
entrepreneurial ventures;
2) Leverage RBS strengths to launch university-wide, high-impact initiatives; and
3) Serve as a center of competency that connects engaged scholars and corporate leaders
across academic and industry specializations to generate cutting-edge research.
RICSI will follow a five-year, phased-in approach that includes curricular innovation, executive
education, and stakeholder engagement to foster learning and collaboration within and beyond
Rutgers.
Phase One (Year 1)
Introduce corporate social innovation (CSI) into the curriculum. Working closely
with internal and external stakeholders such as RWJF, we will first develop a new CSI
elective for all MBA students. In order to introduce and build strong student interest in
the topic, the course will provide an overview of “mission-driven” businesses, including
recent developments in responsibility-centered business practices, benefit corporations,
and impact investment organizations. Students will learn from case studies, guest
speakers, and group projects. By studying the essential elements of corporate social
innovation, they will gain an understanding of the role of business in creating a culture of
health in the workplace and surrounding communities. In addition, we will develop
capstone projects that focus on sustainable social innovation and the health and well-
being of communities. Each year, 35 to 40 teams of MBA students complete capstone
projects that require them to work directly with local companies to find tangible solutions
to strategic issues. By working with our corporate partners, we will ensure that these
projects increasingly focus on finding innovative business solutions to social problems.
To further infuse CSI into the RBS curriculum, we need strong faculty support. To
achieve this, we will select a cohort of RICSI faculty fellows located within each RBS’s
six departments. They will help transform the academic landscape of RBS more broadly
by developing new coursework and championing opportunities to integrate CSI
principles and lessons into existing curricula. In cooperation with the RBS Teaching
Excellence Center, RICSI’s faculty fellows will develop CSI-relevant content suited for
use in their departmental courses -- to include case studies, teaching exercises, and
guest speakers -- and they will help their colleagues integrate such content into their
courses. Within the first year, each fellow will have outlined one new course in their
department and integrated CSI content into at least one existing departmental course.
Establish corporate engagement programs. RICSI will bring corporations together
with scholars to share challenges and develop collaborative, research-based solutions.
Page 3 of 10
RBS has significant scholarly expertise in corporate social responsibility, sustainability,
innovation, and entrepreneurship. We will use our convening power to establish a strong
bridge between scholarship and practice. In the first year, we will hold three executive
roundtables on sustainability, social innovation, and shared value creation. As part of
this effort, we will convene local, national, and global corporations located in New Jersey
to jointly address systemic issues related to health and well-being. This will provide a
unique opportunity for cross-sector collaboration in making positive health outcomes a
shared priority.
Develop and extend collaborative networks. RICSI will be built on an already existing
and solid foundation. Since 2005, Rutgers has had a University Committee for
Sustainability to engage the university community and to advise senior administration on
a wide array of sustainability issues. Rutgers recently held an event focused on
“Sustainable and Equitable Solutions for a Healthy Future” attended by over 200
students, faculty, and staff from across Rutgers. It featured Dick Jackson, host of PBS’s
“Designing Healthy Communities,” and engaged participants in faculty-led conversations
about the intersection of public health and the environment. The event reinforced
Rutgers’ commitment to engaging our diverse community and making health a priority in
both personal decisions and in public policies. In 2017, Rutgers became a key member
of Principles for Responsible Management Education (PRME), an initiative of the UN
Global Compact and the largest global movement committed to transforming business
and management education focused on realizing sustainable development goals
(SDGs). The PRME Committee has 35 active members representing a broad cross-
section of RBS faculty, staff, and student leaders who are working on implementation of
PRME at RBS. In addition to seeking to infuse sustainability into the curriculum and the
activities of student clubs, the committee is also conducting pre- and post-assessments
of PRME activities and interests among faculty and staff. Approximately half of faculty
and staff responding have already expressed strong interest in related guest speakers
and experts, course materials, research data, and seminars, and we expect that to
increase after RICSI is more established. An RBS MBA Net Impact group also fosters
business sustainability and is engaged in the PRME effort.
As RICSI draws from and contributes to these existing strong networks, it will
also build new connections. We will apply to join the Alliance for Research on Corporate
Sustainability (ARCS), a partnership among academic institutions created by several of
the nation’s top business schools to provide data and networking opportunities to
facilitate research on corporate sustainability. As a new member, we would have a seat
on the board and would offer to host an upcoming annual conference at RBS. RICSI will
also join the Network for Business Sustainability (NBS), a growing network of more than
Page 4 of 10
5,000 researchers and managers committed to advancing sustainable business through
dialogue that ensures managers have access to relevant research to support their
decision-making, while researchers are informed by an understanding of real-world
business challenges. By joining this strong, established network that is well-embedded in
practice, we will gain access to more corporate partners, and RICSI can have a broader
impact more quickly.
Phase Two (Years 2-5)
Infuse CSI across the RBS curriculum and beyond. Building on the momentum of
Phase One, we will seek to make RBS synonymous with “Realizing Business
Sustainability” by expanding CSI content across RBS’s many degree programs so that it
has a direct and lasting impact on our more than 9,000 students. The majority of the
school’s students are undergraduates. In consultation with internal and external
stakeholders, and with the help and guidance of our faculty fellows, RICSI will develop
and implement minors for both of RBS’s undergraduate programs. These minors will
require the completion of a series of CSI-related courses that will provide a deeper
understanding than a stand-alone course. Similarly, across our MBA program, we will
develop and seek to implement a concentration requiring completion of at least three
CSI-related courses. Moreover, we will create and seek to implement a new PhD course.
Boasting the largest cohort of PhD students of any accredited business school, RBS is
the only PhD-granting business school in New Jersey. By integrating CSI into the PhD
program, RICSI can leverage its influence on future business educators and researchers
-- individuals who will be training business leaders for decades into the future. Overall,
we expect to develop a suite of at least 10 CSI-related courses across RBS’s many
degree programs within the next five years. Looking beyond Rutgers, RICSI will seek
collaboration with existing curricular innovators, such as Harvard’s RWJF-supported
MOOC on “Business and a Culture of Health.”
Strengthen RICSI’s scholarly infrastructure and output. RICSI aims to serve as a
hub for development and diffusion of CSI scholarship. Toward this aim, RICSI will host
promising post-docs and esteemed visiting professors. Post-docs will help RICSI run
programs as they further develop their research and teaching skills. The search process
for post-docs will increase the visibility of RICSI, and the alumni network of post-docs will
serve to broaden RICSI’s footprint over time, as these promising future faculty members
obtain positions worldwide. In addition, by hosting esteemed visiting professors with
expertise in CSI, we can further develop our network and broaden our scholarly impact,
while drawing from their expertise to inform our various programs.
Page 5 of 10
Broaden RICSI’s outreach efforts. RICSI aims to serve as a much-frequented bridge
between academia, industry, and the community at-large. We will develop a broad and
ongoing set of events to facilitate the collaboration needed to uncover and implement
CSI opportunities. Drawing from RBS expertise in executive education, RICSI will
convene regular summits on advancing health and well-being through CSI.
Deliverables and Outcomes
A grant of $450,000 from RWJF will be instrumental in launching RICSI and supporting start-up
costs for the following deliverables between October 1, 2018, and September 30, 2019. A total
of $401,786 will support the three areas below, with $48,214 (12 percent) covering indirect
expenses.
1) Personnel. ($328,281) The largest RICSI start-up costs relate to staffing and building
support among faculty. It is imperative that RBS recruit and hire an accomplished
Executive Director to lead RICSI and to develop the kind of cross-disciplinary
collaboration needed to tackle major social issues, such as population health. A part-
time Administrative Assistant is needed to plan and coordinate programs and events,
and to manage Institute operations. This amount includes costs for an Executive Director
and part-time Administrative Assistant from December 2018 through September 2019.
RBS will provide two initial office spaces for these staff members.
Additionally, curriculum development is complex, requiring extensive faculty time
and expertise, and it is standard practice to compensate faculty for the creation of new
curriculum. This grant will support time compensation for co-PIs Mike Barnett and Jeana
Wirtenberg as they develop curricular and outreach programs; engage and consult with
leaders in the business community; identify relevant academic and business content;
and champion approval through the faculty review process. It will also support faculty
teaching fellows to help in the championing, promotion, and support of RICSI.
2) Marketing and communications. ($10,000) Informal feedback suggests significant
latent student interest in these types of issues and skills, but securing consistently strong
participation and enrollments in new courses requires a savvy marketing effort. During
the first phase, RICSI will need to convey the value of CSI to students by providing
courses, programs, and events that are interesting, practical, and relevant. This funding
will support a marketing plan and costs related to the design, printing, and information
distribution of brochures, posters, and marketing material necessary to promote RICSI
and its courses, programs, and events. RBS will cover all costs related to digital
marketing and website development by using internal sources.
3) Phase One activities, ($63,505) This total includes costs related to office operations
and equipment, travel, and meetings. It will also support expenses for planned
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workshops, and executive roundtables; corporate engagement; and active membership
and leadership in professional and CSI-related networks.
Research Method N/A
Communications
Our three primary target audiences are students, faculty, and executives. Curricular reform
requires student interest and faculty buy-in. RBS has a solid team of communications
professionals who write and design materials to promote new programs. RICSI will work with
them and use their existing online and print promotional channels to connect with current and
future students. RICSI will also work directly with the presidents of relevant student clubs, and
we will ask professors to promote the programs and new courses in their classes. The faculty
fellows program is essential to building faculty buy-in for CSI, as the scholarly interests and
norms vary significantly across departments, thus requiring specialist champions. To reach
executive audiences, we will also draw from existing Rutgers communications channels to
include mailings and postings on websites and social media, such as Facebook, Twitter, and
Instagram. Corporate communications will be carefully targeted to chief sustainability officers,
health professionals, and other executives with expertise relevant to CSI, many of whom can be
identified through existing networks and pre-existing personal relationships. We will also reach
out to alumni by working with the RBS Alumni Association and RBS Executive Education. In
addition, we will disseminate our findings through the scholarly networks we join and build, and
through affiliated journals, including Rutgers Business Review and Business & Society.
Staffing
RICSI founder and RBS alumnus Gary M. Cohen has extensive experience working across the
private, public, and nonprofit sectors to achieve positive business and societal impact. He and
the Dean of Rutgers Business School, Lei Lei, are leading the effort to assemble a strong team
that will ensure the Institute’s success. Cohen is the Executive Vice President, Global Health for
Becton Dickinson, one of the world's largest medical technology companies. He also serves as
President and board director of the BD Foundation, board director of the Perrigo Company,
CDC Foundation and UNICEF USA, board co-chair of GBCHealth, and board chair and founder
of Together for Girls. Cohen previously served on the UN Commission on Life Saving
Commodities for Women and Children and is a member of the UN Secretary General's Network
of Engaged Men Leaders. Cohen has served on the Rutgers University Board of Trustees and
on the board of advisors for Rutgers Business School, and was named a distinguished alumnus
by the Rutgers Graduate School of Management in 2005 and a Rutgers 250 Fellow in 2017.
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Lei holds a PhD in Industrial Engineering from the University of Wisconsin (Madison) with a
minor in Computer Sciences. She has served as the dissertation advisor for PhD students, co-
guest editor for Annals of Operations Research, and associate editor of IIE Transactions and
Naval Research Logistics. She was a member of the review board of Journal of Supply Chain
Management and the review panel of the National Science Foundation. Her expertise includes
supply chain network design and optimization, operations planning, scheduling, and process
recovery after disruptions, demand-supply planning, and resource allocation optimization.
Jeana Wirtenberg, RBS Associate Professor of Professional Practice in the Management
and Global Business Department, will oversee the project’s executive education offerings,
certificate programs, and workshops and events. She will also work to help increase corporate
sponsorship of the Institute. Wirtenberg is a former human resources director at AT&T and
PSEG, and an expert on transformational culture change who has been active in
leading Rutgers’ overall sustainability efforts. She co-founded and ran external services and
programs for the Institute for Sustainable Enterprise at Fairleigh Dickinson University and leads
RBS’s initiative to implement the Principles for Responsible Management Education of the UN
Global Compact. Wirtenberg is in the process of publishing a book to be released August 20,
2018, entitled The Sustainable Enterprise Fieldbook: Building New Bridges.
Michael L. Barnett, RBS Professor of Management and Global Business, will serve as
academic coordinator, overseeing curricular issues and the development of strong academic
networks. Barnett is an expert on the business case for corporate social responsibility. He has
won numerous awards for his scholarship, including the Academy of Management Journal Best
Paper Prize and the International Association for Business & Society Best Article Award. He
currently serves as International Research Fellow of the Oxford University Centre for Corporate
Reputation (UK), Distinguished Visiting Professor in the Social Innovations Group at EGADE
Business School at Technologico de Monterrey (Mexico), Fellow of the Institute for Ethical
Leadership at Rutgers, and as Fellow of the Rutgers Leadership Academy. He has previously
served as Fellow of the American Council on Education, Chair of the Social Issues in
Management Division of the Academy of Management, Vice Dean for Academic Programs at
RBS, Academic Area Head at Said Business School at Oxford, Research Director of the Oxford
University Centre for Corporate Reputation, and Research Fellow of the Patel Center for Global
Solutions at the University of South Florida.
In addition to external partners in the academic, corporate, and public sectors, dozens of
internal Rutgers schools, institutes, centers, and groups will collaborate on the RICSI project,
including: Rutgers New Jersey Medical School; Rutgers Biomedical and Health Sciences;
Rutgers School of Public Affairs and Administration; Rutgers School of Public Health; Rutgers
School of Social Work; Rutgers School of Environmental and Biological Sciences and its
Department of Ecology, Evolution, and Natural Resources; Rutgers Institute for Ethical
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Leadership; Rutgers Institute of Earth Ocean and Atmospheric Science; Rutgers Advanced
Institute for the Study of Entrepreneurship and Development; Rutgers Energy Institute; Rutgers
Climate Institute; Rutgers Edward J. Bloustein School of Planning and Public Policy; RBS
Lerner Center for the Study of Pharmaceutical Management; Rutgers Center for Urban
Entrepreneurship and Economic Development; and Rutgers Center for Urban and
Environmental Sustainability.
Timeline
(See attached Gantt chart). The first two steps are hiring a director and forming a curricular task
force composed of faculty from across RBS academic departments and with representation
from external stakeholders. We anticipate the director search will take approximately four
months, with the goal of having a director in place by December 2018. The curricular task force
will meet in September 2018, with the new school year. It is expected to add new members as
appropriate and to meet monthly for the first eight months, as this will be the most intensive
stage of course development. New courses must be planned at least nine months in advance to
gain appropriate approvals and be successfully promoted to potential students. Fall registrations
take place in the preceding March; spring registrations in the preceding October. To offer
RICSI’s first course by fall 2019, we will develop a course syllabus and proposal by winter 2018,
to gain approvals and inclusion into the registration system by March 2019. Per RBS policy, the
first RICSI course must be run as an elective for 1-3 semesters before it can be permanently
added to the curriculum. Marketing-wise, we will immediately begin to promote executive
education and roundtable opportunities to engage corporate partners and promote CSI in the
business community, exposing hundreds of people to RICSI in the first year.
STRATEGY:
RICSI will serve as a catalyst for corporate social innovation. It will embed CSI into the RBS
curriculum to prepare its more than 9,000 students to lead sustainable organizations that
succeed by finding innovative ways to benefit society. RBS has one of the most diverse faculties
and student bodies in the nation, representing an incredible range of cultures and ideas, with
students from Afghanistan to Zimbabwe. More than 32 percent of Rutgers current first-year
students are the first in their families to attend college, giving them unique sensitivities and
perspectives. By embedding principles and methods for achieving positive societal impact
across the RBS curriculum, tens of thousands of future RBS alumni will carry a commitment to
improving corporate practices into their future employment roles around the globe.
However, RICSI will impact more than just RBS students. It will serve as a hub, drawing
expertise from and partnering with a wide range of other groups inside and outside of Rutgers.
RICSI will serve as a holistic “umbrella,” focused on knowledge creation, as well as knowledge
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synthesis and implementation. It will help connect and integrate myriad scholars, experts,
practitioners, students, faculty, and staff at the intersection of business, health, and the
environment, bringing diverse perspectives together. Its strong and focused curriculum, as well
as its executive roundtables, seminars, and events, will bring experts and resources from "the
whole system" into the same conversations. RICSI will enable RBS to put important social
issues, such as health and well-being, at the fore of business decision-making. Students will be
educated and encouraged to consider such things as ethics in research and development;
consumer and patient safety; business and human relations; and the planet and environment,
as well as the impact of a corporation’s energy and carbon footprint, water management, and
waste disposal. They will learn the importance and shared value of workforce development;
health and safety diversity and inclusion; work/life balance and blend; wellness education; and
employee volunteerism and engagement.
Initial measures of success for RICSI include the hiring of an effective staff, student
enrollment, corporate engagement, and value infusion in RBS. During the grant year, we will
hire both an Executive Director and an Administrative Assistant. We will develop and offer the
initial RICSI MBA course in the fall 2019 semester. The MBA program has approximately 900
part-time and 150 full-time students. New program electives generally attract 20-30 students per
course, so we expect at least 40 students to enroll in the first year across our New Brunswick
and Newark campuses, and for the number of RICSI courses and students to grow rapidly in
subsequent semesters. RICSI’s impact will magnify as we reach beyond the MBA into other
RBS degree programs. Success in promotions and reaching the business community will be
gauged by the total number of companies participating in RICSI activities, contributing to RICSI
in an advisory capacity, and seeking out RBS students for internships and full-time positions.
After RICSI is firmly established, we will also measure value infusion by comparing the results of
our recent SDG baseline survey to a post-RICSI evaluation. We expect to find greater
awareness of and concern for such issues across RBS after RICSI is established.
Overall, the RICSI vision is strongly aligned with RWJF’s focus on a culture of health
throughout New Jersey and the United States. The Institute’s underlying principles are based on
an approach and a commitment to create an educational ecosystem that can deliver positive
social outcomes and serve as a catalyst for systemic, cross-sector change. The proposed RICSI
flagship course, “Corporate Social Innovation,” will emphasize how students can become
leaders in developing an “impact framework” in their respective corporate environments to
connect business missions with significant societal needs, such as health equity. RBS will also
embed aligned initiatives such as the 17 United Nations Sustainable Development Goals into
the RICSI curriculum. Students will not only learn about facilitating positive change coalitions,
but also develop a skill set to measure and innovate in areas of broad public concern. RBS has
several faculty members who conduct research on healthcare supply chains and logistics,
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pharmaceutical sales and management, as well as medical services and delivery methods. The
Pharmaceutical MBA concentration and Supply Chain MBA concentration are consistently
ranked among the top 10 in the world, and Rutgers and RBS are known to produce graduates
who make a meaningful difference in healthcare delivery.
To sustain RICSI after Year 1 and well into the future, the Rutgers University Foundation
and RBS plan to build on the initial contributions of Gary Cohen and RWJF by raising an
additional $5 million to $7.5 million toward an endowment that can generate between $200,000
and $300,000 annually. A portion of expenses will also be covered by annual advisory board
membership dues and corporate fees. Given the trend of emphasizing the sustainability of
business enterprises, we fully expect RICSI to generate substantial interest from a broad
number of industries in New Jersey and nationwide. Potential board member companies or
Institute sponsors can be drawn from corporate responsibility and sustainability industry groups,
such as the World Business Council for Sustainable Development, a CEO-led organization from
200 of the largest global companies committed to sustainable development, and BSR, a global
nonprofit with 250-member companies focused on building a just and sustainable world.
RISK AND CHALLENGES:
Faculty resistance to curricular change could lead to delays. Our phased approach, use of
faculty fellows from across RBS academic departments, and the strong support of the Dean of
RBS and the Executive Director of RICSI will lessen this risk. We also may be unable to quickly
find and hire an Executive Director. RICSI Founder Gary Cohen, who is behind this effort, has a
strong network from which to draw. But should delay unexpectedly occur, Professors Barnett
and Wirtenberg, who have considerable relevant expertise, can move forward with current plans
in the interim. Another risk is inadequate student interest in RICSI coursework. At present, all
indications are that current and future RBS students have strong interest in increasing their
knowledge of corporate social impact, and our focused marketing efforts will highlight the ability
of RICSI to help them pursue such goals. Gaining direct exposure to corporate leadership
through the various field projects will also increase students’ career opportunities, which will
sharpen their interest.
In conclusion, corporate social innovation is an important and timely topic, yet few
universities are stepping forward to address it in a truly comprehensive and focused manner.
RWJF’s $450,000 initial investment in RICSI can help develop a broad and lengthy pipeline of
strong and socially conscious business leaders who have the education, skills, will, and capacity
needed to create and implement interdisciplinary, disruptive innovations that will drive
sustainable and socially responsible enterprises to create healthy communities across New
Jersey, the country, and beyond.
Page 1 of 1
Identifying Information Project Title: Rutgers Institute for Corporate and Social Innovation (RISCI) Proposal I.D.: 73599 Applicant Name: Michael L. Barnett, Jeana Wirtenberg Legal Name of Applicant Organization: Rutgers, The State University of New Jersey
BN Form 05152014
Category Narrative
Personnel Note: You must include base annual salary and full time equivalent (FTE) information for each person/role where funds are being requested in this category. We recommend you insert a table with this information. See Personnel section of Budget Preparation Guidelines for complete instructions.
Project Director/ Principal Investigator
Category AY Salary FTE Budgeted Amount
FTE Calculation
Project Director/PI $ 150,000 0.833333 $125,000 10/12 mos. Program Staff $ 256,830 0.2 $51,366 0.1 x 2 pers Administrative Staff $ 38,067 0.916667 $34,895 11/12 mos. Other Staff $ 100,000 0.3 $30,000 .05 x 6 pers Fringe 51.45% Full- time;7.65% Part Time $ 87,020
$87,020
Project Staff
Administrative Staff
Other Staff
Fringe Benefits
Other Direct Costs
Office Operations
Membership in leadership networks (organizational fee): $17,005 ARCS $10,000; Advertising/Exec Ed Search Costs: Chronicle Higher Education $4,610; Executive Education: $1,390; Office supplies: $1,005
Communications/ Marketing
Digital marketing and website development: marketing $10,000 brochures, posters and marketing-related activities
Travel Travel for fundraising:$8,000; Relocation costs for $14,000 director: $6,000
Meeting Expenses
Executive Education and roundtables/Corporate $28,500 engagement
Equipment Office Equipment (computer/printer) $ 4,000
Indirect Costs
Indirect Costs Calculated as 12% of Total Direct Costs $48,214
In-kind Support
RBS will supply 2 office spaces, as well as digital marketing and website development using internal sources
RICSI Timeline - First Year
May-18 Aug-18 Oct-18 Dec-18 Mar-19May-19 Jul-19 Oct-19 Dec-19
Launch Executive CSI Round Table Series
Director Search
Curricular Task Force
Develop First Credit Bearing Course Syllabus
Activate First Credit Bearing Course for Registration
Promote & Advertise Course for Registration
Work with Faculty to Develop Concentration
Develop 2nd and 3rd Credit Bearing Syllabus
Activate 2nd and 3rd Credit Bearing Syllabus for Registration
Offer Exec Education RICSI Suite of Mini Courses
Corporate Sponsor Recruitment
RICSI Timeline - First Three Years
May-18 Dec-18 Jul-19 Jan-20 Aug-20 Feb-21
Director Search
Curricular Development and Course Promotion
Offer Foundation Course
Offer Core Course 1
Symposium or Conference
Offer Foundation Course on 2nd Campus
Recruit for participation in a Concentration
Offer Foundation & Core Course 2
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