apps monetization for windows and windows phone

SEVILLA MOBILITY DAY STRKIES BACK

APPS MONETIZATIONIMAGINE A WORLD WHERE YOU EARN MONEY WITH YOUR APPS

JOSUÉ YERAY JULIÁN FERREIRO

FREELANCE MOBILE DEVELOPERMICROSOFT WINDOWS PLATFORM MVP / NOKIA DEVELOPER CHAMPION

BLOG.JOSUEYERAY.COM

WWW.JOSUEYERAY.COM

@JOSUEYERAY

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APPS MONETIZATIONSomething all mobile developers have in common, regardless the platform you work on

is we would love to tell our users…

APPS MONETIZATION… And we dream with ear form them…

APPS MONETIZATION – OPTIONS

• Paid

• Ads supported

• Free with In App Purchases (Freemium)

APPS MONETIZATION – PAID APPS

• Good if you have a user target that need the app

• Need a lot of advertisement to obtain downloads

• Implement a trial mode can x2 the downloads

• Take into account free alternatives

APPS MONETIZATION – ADS SUPPORTED APPS

• Good strategy to get lots of downloads

• You need to try different ads providers• AdMob, PubCenter, InMobi, AdDuplex

• Beware the eCPM, CTR & very important the Fill Rate

• You need Zillions of downloads to make real money!!

APPS MONETIZATION – FREEMIUM

• Same advantages of Ad supported: lot of downloads• You can add options to remove ads by doing an IAP• Also you can add IAP for specific features, packs…• Need to find an “equilibrium” if you put price to all, the

UX suffer.• You need a lot of downloads to make money with ads,

but people buying your IAPs compensate that factor.

APPS MONETIZATION – FREEMIUM MODEL

• This is the last slide, well almost the last…• Now is time to see how to implement a range of things related

to Fremium apps:• Implement Ads in the application.• Implement In App Purchase with Microsoft Store.• Implement In App Purchase with Fortumo Mobile Payments

JOSUÉ YERAY JULIÁN FERREIRO

FREELANCE MOBILE DEVELOPERMICROSOFT WINDOWS PLATFORM MVP / NOKIA DEVELOPER CHAMPION

BLOG.JOSUEYERAY.COM

WWW.JOSUEYERAY.COM

@JOSUEYERAY

JOSUEYERAY@GMAIL.COM

Q & ATHANKS!