appstore seo
Post on 09-May-2015
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MobileApplication SEO
Sydney, 2011By: Cindy Krum, Mobile Moxie
@MobileMoxie on Twitter
AppStore SEO: Overview
• People SEARCH for Apps• To be Successful, Apps Must RANK for the
Right Searches• The Apple AppStore is not the Only Player in
the Game:– Android Marketplace– Amazon AppStore– BlackBerry AppWorld
Application Marketplaces
Also, this is Gonna be HUGE!!!
• Android• Existing Audience• Payment Mechanism• Cloud Hosting
Where is the Competition Lowest?
App Store SEO
AppStore SEO: Getting Started– Make a good Application
– SEO App Name and Description
– Categorize Correctly
– Also Drive Traffic to it from• Your Website• PPC & Mobile PPC• Bloggers, Press Releases• Social Media• Email
10
Driving Downloads from the App Store:
App SEO is Important 2 Places
In the App Store(s)• This is the Main Way People find New
Applications
• Searches in the App Stores are Less Sohisticated
• Algorithms in the App Store are Less Sophisticated
In the Search Engines• Many of the AppStores now create
HTML page for each App
• These Pages can Rank in Google
• That Uses the Same Google Algorithm as Everything Else
Apps Ranking in Google:
Apps Ranking in Google:
AppStore SEO• iTunes AppStore:
– Indexiable– Unique Urls– AppName=Url– Keywords & Description
• Android Marketplace– Indexiable– Dynamic Urls
• Amazon AppStore– Indexiable– Unique Urls
• BlackBerry AppWorld– Indexiable– Dynamic Urls
• Nokia App Store:– Indexiable– Dynamic Urls– Under Optimized Title Tags– Short Descriptions
Ranking Factors
Things that are Important to Rank in App Stores
• Title of App• Keywords• Reviews• Downloads• Classification
Things that are Important to Rank in Google
• Title of App• Url for App• App Description• Alt Tags/Heading Tags• Links
Choose a Good Name
• Include Keywords & Brand Name• Do NOT include Special Symbols or Characters• The Title is Ported all Over the Place!!!– URL– Title Tag– Description Tag– Alt Tags– Heading Tags
Choose Good Keywords
• List Top Keywords in Order• Do Not Repeat Words from App Title or Category• Separate words with Spaces or Commas. Not Both!
– keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword,keywordOr– keyword keyword keyword keyword keyword keyword keyword keyword keyword
• Algorithms have NO Semantic Understanding or Phrase Understanding. Include– Plurals– Synonyms– Typos
Price it Right
• The Most Searched Terms in App Stores are:– Cheap– Free
• Always offer a LITE version for ‘Free’• Always say that your Paid Version is ‘Cheap’• Include these words in the Title and/or
Keywords. Not just the Description!
Check out how many paid and free applications are in your Category!
Categorize it Right!
• Think about it from a User Perspective• Choose Categories that are Less Competitive• Choose Categories where you are ‘Keyword
Competitive’• Your Category will Probably Count as a
Keyword
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App Category Research
Plan Your AppStore Strategy
Track your Success
• Count Downloads from the Store• Count Refunds and ROI• Create a Landing Page with Analytics• Look at Reviews and Rankings• Compare and Benchmark Competitors
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Mobile Applications Research
Benchmark against Competitive Apps
BONUS: AppStore Secrets
• 120 Characters for Each Description Line, then it Wraps
• Only 45 Characters if It is a Bullet• 3 Lines (360 Characters) Shown Above
‘more…’ in the AppStore
BAD GOOD
Summary:
• Title is MOST IMPORTANT!• The Keywords, then Description• Get Reviews & Links• Drive Traffic Other Ways Too!
Cindy KrumCEO & FounderCindy@MobileMoxie.comIM/Skype/Twitter: SuzzicksFollow @MobileMoxie720-231-7277www.MobileMoxie.com
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