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International Fruit Trade: Challenges andOpportunitties
Ricardo Cipriani
Business with more than 20 countries
25 million usd in sales last year
More than 30 commodities all over the World
Fonte: PMA, 2014
How to SUCCEED in the International FruitBusiness???
...HAVE AS MANY MARKETS YOU CAN
...HAVE AS MANY MARKETS YOU CAN
What Market?
What Fruit?
What Package?
Red Delicious / Chief
Gala
Golden
Fuji
Pink Lady
Granny Smith
HoneyCrisp
Ambrosia
Envy
Colored Flesh
Bartlett
Packham
D`Anjou
Rocha Pear
Ercoline Red Bartlett
Conference
Abate fetel Forelle
Limonera Alexandrina
Nectarines
Plums
Plums
Peaches
Blues and other Berries...
CHERRIES??
1-Methylcyclopropene
Fonte: USDA, 2014
...HAVE AS MANY MARKETS YOU CAN
Government
Producer Associations
Research Institutes
Muito Obrigado!!ricardo@locuston.com
www.locuston.com
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