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Post on 30-Jun-2020
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Sustainable development maintains the delicate balance between the human need to improve lifestyle and the feeling of well-being and preserving natural resources and ecosystems for future generations.
On an island, the economic value generated by tourism is faced as one, when not the only way, to achieve a sustainable economy. Such delicate economy is due to the lack of opportunities to engage other industries
• Matured destination with some international acknowledgment
• 200 years of tourism tradition
• Contemporary and traditional
• Geographical proximity to key European cities (through short and medium haul flights)
• Liberalised Airspace
• Secure destination
• An Excellency Destination (SMED)
• Unique Nature Beauty
• “Laurel Forest” – World Patrimony since 1999 (2/3 of Madeira Island is protected area)
• Quintas da Madeira
(unique type of traditional accommodation)
• Culture, tradition, gastronomy and history
• Events (own dynamic Entertainment Calendar)
• Safety and hospitality
• Mild Climate
• Nautical Tourism
• Two modern international airports (at Madeira and Porto Santo Island)
• Modern facilities at Funchal Harbour (important Cruise port stopover)
• Golf (3 courses at Madeira and Porto Santo Island)
• Spa & Wellness
• Wide range of sports & activities (on air, land or sea)
• Diversified facilities for leisure
21% a 24% - Regional GDP *
12% a 15% - Employment rate in the Autonomous Region of Madeira
• Hotel bed capacity: 30.170 beds mostly in 4 and 5 star hotels high quality accommodation
• 243 Tourist establishments
• Guests rates: 994.757
• Bed nights rates: 5.507.685
• Total income revenue : 250 € million
• Total lodging income revenue : 154 € million
• Bed occupancy rate : 54,5%
• Cruise ships passengers: 592.935
• Cruise ships stopovers: 336
• Cruise income revenue: nearly 50 € million
• Madeira Airport (FNC) passengers: 2.206.139
• Porto Santo Airport (PXO) passengers: 103.996
• Weekly connections with Europe (FNC): 120
• Weekly connections with Europe (PXO): 6
• Spreading to new tourism markets • Adding of meaningful events • Wide use of the internet for marketing
campaigns • Continuous requalification of the destination
itself and sustain the Excellency standard • Broadening the product range offer in order to
appeal to a greater plurality of niche markets • Increase the high satisfaction levels and the
existing faithfulness of our visitors
☞Protecting the environment (award certifications by UNESCO, among others)
☞Preserving culture and supporting cultural events;
☞Certifying local business with an environmental award “Estabelecimento Amigo do Ambiente” (2009 onwards)
☞Building infrastructures regarding tourism needs;
☞Redirecting policies to the growing number of hotels, towards the countryside;
☞Reinforcing the image and positioning itself as the
place to be, .
Thank you for your attention
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