april seminar at wessex hotel

Agenda

1 Hour

Steve

Shelia

Q&A

1 minute shameless self promotion!

Nibbles and leave...

Questions

Have you got any questions or issues you would like us to cover?

Current experience in the room....?

What is it? - Community

What is it? – 2 way conversations

What is it? Marketing

Tools

Tools

Tools

Tools

Tools

Tools

What to do...

2010 web site

What to do...

Add value and contribute

What to do...

Get a central Location for content and build a store

What to do...

Build your community and

engage

What to do...

Measure everything

1. Brand2. Community3. Hits

What to do...

This is what works, everythi

ng else is possible but unproven!

What to do...

Thinklong-term! And

always think before you publish!

Sheila

What’s a blog?Web Based Commentary

Online diary

Subject specific news

Bigo

t!

Mostly it’s a place

To share quality information with online users

Who Can Blog?

= Anyone!

What To BlogUnderstand how people use the Internet

One Armed Juggler

I’ve got nothing to say!

I don’t know anything

To Get Yourself StartedList the top five questions your clients ALWAYS ask

Five subjects to talk about

Which is five blogs

Top Tips For Your BlogLook At What Other People Blog About First

Try to fill in the gaps

Be Honest

Don’t Sell

Write in the first person where possible

Don’t steal other people’s blogs

Insider TipsEnd your blog with a question to encourage a response

from readers

Put your website address at the bottom of every post

Key word your titles where possible

Finally?Evaluate your most popular blogs

Engage with people

Challenging blogs are popular with readers

Enjoy!

Questions and Answers?