aquent/ama webcast - leveraging social media and web 2.0

In this Aquent-sponsored webcast, you can learn from Nathan Egan about leveraging social media and Web 2.0 platforms for marketing and sales.

This webcast will give you:

•Overview of dynamic web platforms & channels

•Insights to mitigate risk and measure success

•Examples of how to successfully use social media

• Highly specialized online marketing talent throughout the globe.• Helping companies with online marketing by providing the talent to execute

those objectives.

Products– SEM/ Digital Marketing In-House Transition Packages

• Transitioning your online executions from your agency using highly specialized online experts

– SEM Health Check• Let one of our specialized consultants review your current SEM process and execution

– Online Marketing Consulting Services• Digital Campaign Management, Email Marketing, Online Analytics, Social Networking or Search

Engine Marketing, Aquent has the right talent to greatly impact your business

Find an agent at aquent.com

Aquent’s Online Marketing Practice

Personal Introduction sm4b – What This All Means Freesourcing Possibilities Channels The Right Questions Marketing Demo Q & A

webcast frameworkwebcast framework

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc.

sm4b – what this all sm4b – what this all meansmeans

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc.

All provide powerful and dynamic access to human capital…

sm4b – what this all sm4b – what this all meansmeans

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc.

All provide powerful and dynamic access to human capital…

What is the most important part of any business?

sm4b – what this all sm4b – what this all meansmeans

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc.

All provide powerful and dynamic access to human capital…

What is the most important part of any business?

Employees & Customers [humans]

sm4b – what this all sm4b – what this all meansmeans

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc.

All provide powerful and dynamic access to human capital…

What is the most important part of any business?

Employees & Customers [humans]

What is the key take away?

sm4b – what this all sm4b – what this all meansmeans

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc.

All provide powerful and dynamic access to human capital…

What is the most important part of any business?

Employees & Customers [humans]

What is the key take away?

The fundamental principles of how business is conducted have forever changed

sm4b – what this all sm4b – what this all meansmeans

freesourcingfreesourcing

Free Resources + Web Delivery + Your Business = Freesourcing

freesourcingfreesourcing

Outsourcing, insourcing, crowdsourcing, homesourcing…

Free Resources + Web Delivery + Your Business = Freesourcing

freesourcingfreesourcing

Outsourcing, insourcing, crowdsourcing, homesourcing…

Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive.

Free Resources + Web Delivery + Your Business = Freesourcing

freesourcingfreesourcing

Outsourcing, insourcing, crowdsourcing, homesourcing…

Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive.

Free Resources + Web Delivery + Your Business = Freesourcing

Freesourcing is the next iteration in this natural progression and it is at the very core of the Freesource Agency value proposition

possibilitiespossibilities

possibilitiespossibilities

Marketing, Media, & Public Relations

Brand Equity Management Crowdsourcing & Market Research Knowledge & Resource

Management Employee Relationship

Management Customer Relationship

Management Communications & Networking Sales & Business Development

freesource channelsfreesource channels

Social Media VS Web 2.0Similar and interconnected but different

freesource channelsfreesource channels

Social Media VS Web 2.0Similar and interconnected but different

Social Media = Relies On Human Engagement + User Generated Content

freesource channelsfreesource channels

Social Media VS Web 2.0Similar and interconnected but different

Social Media = Relies On Human Engagement + User Generated Content

Web 2.0 = Interactive Web As A Platform (think SaaS)

freesource channelsfreesource channels

freesource channelsfreesource channels

Social Media For Marketing & Sales

LinkedIn | Ning | CollectiveX | CraigsList | Angie’s List | Twitter | CircleOfMoms | FaceBook | MySpace |

HelpAReporter | Wordpress | Zoho | BlogTalkRadio | FeedBurner| DIGG | YouTube | MindMeister | Guru |

CampFireNow | Kudos Now | BuzzNet | Cake Financial | Care2 | WAYN | Windows Live Spaces | Xing | Yelp

freesource channelsfreesource channels

Web 2.0 For Marketing & Sales

DimDim | SugarCRM | JotForm| FreeConferenceCall | Drop.io | iContact | Google Docs, Analytics, Alerts, etc.

| Skype | TweetDeck | EventBrite | WetPaint | Qik | SlideShare | Viddler | BlogBurst | Thinkature | Evernote

| SurveyMonkey | Fix8 | PodClass | SocialPoster | ZamZar | Trackur | BannerFans | DoodleKit | BlinkSale |

Saasu | WhosOff | Bit.ly | Pipl | JigSaw | LinkRoll

ask the right questions

ask the right questions

[Strategy]Where does it hurt?

ask the right questions

[Strategy]Where does it hurt?Why are we doing this?

ask the right questions

[Execution]Do we have the resources?

ask the right questions

[Execution]Do we have the resources? Do we understand the medium?

ask the right questions

[Risk Mitigation]Can we run pilot programs?

ask the right questions

[Risk Mitigation]Can we run pilot programs?Do we have a corporate social protocol?

ask the right questions

[Measuring Success]How are we tracking?

ask the right questions

[Measuring Success]How are we tracking?Do we have the right yardstick?

marketing demomarketing demo

Social Influence Marketing:LinkedIn Groups Case Study

marketing demomarketing demo

CEOCEO

CEO Of A Major Regional Corporation

marketing demomarketing demo

CEOCEO

Joins LinkedIn Group Called:Satisfied Clients Of Aquent Recruitment Solutions

marketing demomarketing demo

CEOCEO

Joins LinkedIn Group Called:Satisfied Clients Of Aquent Recruitment Solutions

marketing demomarketing demo

CEOCEO

marketing demomarketing demo

CEOCEO

Status Update To 50, 100, 200, 500+ Trusted Connections

marketing demomarketing demo

CEOCEO

INBOUND LEADS

Status Update To 50, 100, 200, 500+ Trusted Connections

q + a

To follow the conversation after the presentation on Twitter: #AMAAquentEgan

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