arcs of retrieval, seo and basic research johann lohrmann director of r&d

Arcs of Retrieval, SEO and Basic Research

Johann LohrmannDirector of R&D

Stages of Retrieval

Server Responds

Bots Retrieve Information

Pings Server

User Request

SEO and Information Retrieval

Server Responds

Bots Retrieve SEO Information

Pings Server

User Request

Stages of SEO

The Audience

Research

Testing

Implementation

Analysis

Research: The Myths

• There is no agency anywhere in the world like mine.

• This problem is totally unique and historically unprecedented.

• There is only one way to deal with this problem.

• We know more about this problem than anyone else.

•There is only one person who can solve this question.

General Research: The Steps

Define

Design Formulation

Report Preparation & Presentation

Problem Research

Approach Data Analysis

Results

Field Work or Data Collection

General Research: The StepsFormulation of the Research Question

Gather Preliminary Information

Where to Look for Leverage

Interview Selected People in-depth

Research Solutions

General Research: Formulation of the Research Question

What we call it.

What someone

else would call it.

Issues that might be

associated with it.

Issues to exclude from

it.

Overall Problem or General topic

Element 1

Element 2

Element 3

General Research: Gather Preliminary Information

Brainstorm

Similar Ideas

Similar Organizations

The Associations

The Places

The People

General Research: Where to Look for Leverage

Same Kind of Organization

Different Kind of Organization

Same Problem

Different Problem but Promising Method or Technology

General Research: The Steps

Define

Design Formulation

Report Preparation & Presentation

Problem Research

Approach Data Analysis

Results

Field Work or Data Collection

Basic Research Tools of the Trade

“Quotation Marks”

Arcs of Retrieval, SEO and Basic Research

Johann LohrmannDirector of R&D

johann@noodleheadstudios.comwww.noodleheadmarketing.com