arcuri maffi-matienzo-tear

Business Business Market Market

ResearchResearchBy: Olivia Arcuri, Damasia Maffi,

Greta Matienzo, Maria Paula Tear

Aim• To see how successful our new

product will be.

Product• The possibility of designing your own

hamburger and choosing your own ingredients in self-service.

• Target: 15 to 35 year-old men and women

• Place: Streets of Recoleta, Buenos Aires

Do you eat McDonald’s hamburgers?

Frequency

Which vegetables do you like a hamburger to have?

• Tomato23

• Lettuce 18

• Onion 15

• Cucumber 8

• Sweet Pepper 5

• Other 4

• None 5

Would you prefer to put the ingredients yourself or to have a McDonald’s employee do

it for you?

Which sauce do you consume more?

Which sauce do you consume more?

Ketchup: 1750%

Mayonnaise: 1132.35%

Barbeque: 720.5%

Mustard: 3 8.82%

All: 25.89%None: 5

14.71%

How much would you pay for this product?

Conclusion• We can conclude that 47.06% of the people

we interviewed would be happy to buy our new product because they are in favour of the idea of self-service and the selection of ingredients. However, we found out that the majority of the consumers would not buy our product.