are the days of the traditional intranet numbered? alister webb

Are the days of the traditional Intranet numbered?

Alister WebbCollaboration Manager, Telstra

In a world of collaboration, content streaming and social networking…

The 90s

Welcome to HTML!

The Telstra Intranet circa 1994

The 2000s

• We got very excited about databases!

• It was all about Content Management.

Planned a technical solution

Set up a platform

Built a complex database

Built the infrastructure

Overlaid a look and feel

Made sure it had enough ‘grunt’

…and launched a big, beautifully engineered Intranet

Everything you need for the ultimate Intranet experience!All in one place.

Navigating the new worldSocial

networking

Flexibility

Web 2.0

Collaboration

Welcome to the Intranet, circa 2011

MySite

Umm....

Case study

– A SharePoint 2010 project called ‘Our Knowledge’– A knowledge support tool for the sales force– Has its own server farm, i.e. not part of the

‘Intranet’ as such– Has its own governance structure– Is reproducible for other business functions– It ‘does stuff’ the traditional intranet doesn’t do

Our Knowledge

‘Our Knowledge’

• Different views on content depending on user’s role• Generates ‘war rooms’ for experts to collaborate on documents• ‘War rooms’ self-terminate (archive) once done• Learnings are preserved• Customer information, industry type and more is pulled in from the

enterprise CRM system• Metadata and permissions create user-specific views• Uses RSS feeds• When a sales person goes to a customer page, they see stock price, key

contacts, company structure...the works.• etc etc etc

Our Knowledge

Friction line

IntranetOur Knowledge

Self-contained eco-system

Fault line

A new Intranet model?

The Intranet as a self-forming organism

Social networking pilots

Organisational publishing (Intranet home page, official comms, etc.)

• Organisational knowledge• Business knowledge• Collaboration

Status today

Future of Telstra’s Intranet is a work in progress

...but we have some clarity about what it is we’re managing

MySite

Why is this important?

• We can make decisions around:– Governance models– Common strategic direction– Platform decisions– Where to spend money

That’s great, except…

‘I don’t want to go to three different places for what I need!’

Bring the Intranet to the user

Ho hum….called ‘personalisation. Been around since late 90s.

BUT: previously limited to tagging, difficult to implement on a big scale.

NOW: we have social networking apps bringing new possibilities.

And we have a brand new UX paradigm….

The future ‘Intranet’?

* Apps relevant to role * Targeted at specific tasks/functions* Content based on task * Easy to replicate on mobile devices

My W

orkplace

My W

orkspace

Our three knowledge types may ultimately become redundant

HR Leave

BU News

Sales Dashboard

The Intranet is dead...

Long live the Intranet!

My W

orkspace

Questions?

alister.webb@team.telstra.com