are we losing our marbles to the digital black hole?

Are We Losing Our Marbles !To The Digital Black Hole?

@sidneyvollmer Interstellar, 2014

&reconnect! disconnect

“We do not have an archival function.”

H. Van Hartevelt, quoting ministry, Tegenlicht

Tropenmuseum, Amsterdam

“Moon landing tapes got erased, NASA admits”

Reuters, july 20 2009

“Humanity’s first steps into the digital world could be lost

to future historians.”

VINT CERF !Internet Evangelist At Google

Murdo Macleod, Guardian

(This means all of your work, too)

Tom Brown

We’re losing the software needed to read the bits of yesteryear. !

We’re losing much !of our digital infrastructure.

Unknown, Reddit

A €5 iPad Dock.

“If there are photos you really care about, print them out.”

“If there are banners you really care about, print them out.”

Films!Social Content!360º Campaigns!Pitch Decks!Activations!Prerolls!Tv Ads!

“If there are banners you really care about, print them out.”

Myspace

unknown, cfileonline.org

Autodesk, 1996

thedrum.com/stuff/2013/06/28/infograph-google-graveyard-great-ideas

The average lifespan of a website is 100 days.

Brewster Kahle, Internet Archive

Preservation & Access.

William Ulricchio, Mutation of publishing, 2011

“There Is Still No Preservation Technology For Data That Guarantees Integrity Even For As Little As Fifty Years.”

Lianne Milton, NY Times

YES. BUT WHY?

Because our future deserves it

Because our culture deserves it

Because your work deserves it…

And so do you.

Your Tampax banner or Volkswagen preroll could save the human race.

LucasFilm

We’re Arguably The Most Creative Bunch Of People In The World.

Anil Saxema

So We Like To Think: Our Best Work Is Our Next Work. Josan Gonzalez

Don’t Decide For Future Generations.

Let’s Disconnect From “The Present”.

Max Cavallari

Let’s Reconnect With Why We Work.!With Our Past And With Our Far-Off Future.

Alexey Kondakov

Three Suggestions. Pick One.

Be more culturally responsible with what you (or your company) makes.!

Ask Your ECD:!How Do We Archive Our Stuff?

Leo Vroman by Keke Keukelaar, Querido

Ask Your Agency:!What Makes Today Different From Way, Way Back?

Laine Stranahan

Stop relying on big data!Start diving into the big past.

Add “Diving Into Historical Work” As An Ideation Strategy To Your Operations.

Prolong the longevity of your work by campaigning in non-digital media. !And be bold about it.!!

Cover by Jarr Geerligshttp://dumbcuneiform.com/

Nudes 9, Erin M. Riley, 2013Undressing 4, Erin M. Riley, 2013