are you committing intranet malpractice? · 4.3 2.5 3.5 4.5 2.4 4.4 1.8 2.8 2 2 3 5 surveys data...

Are You Committing Intranet Malpractice?

Debunking fatal intranet myths with 100 million intranet activities.

“The main obstacle in the progress of medicine was not some

gap in the knowledge…but rather the psychological and

cultural factors which stood in the way of innovations.”

-David Wootton, Bad Medicine

850+ customers

Business process tools

10+ years building

successful intranets

Simple to use

Intelligentsoftware

1.2 million+users worldwide

Secure cloud hosted

Daren JenningsVP of Sales

4.3

2.5

3.5

4.5

2.4

4.4

1.8

2.8

2 2

3

5

Surveys Data

Give some good initial insight

However nobody is supporting these surveys with actual activity

There is a tendency that people inflate results

These results are often spotting trends amongst best guesses

What impact do different tools make?

How does behavior change by department?

What type of content drives the most responses?

Which variables drive or hinder collaboration?

Fact or Opinion?

http://kiwibomb.com/wp-content/uploads/2015/10/halloween-apple-with-razor-blade.jpg

“Don’t eat your Halloween candy until your parents check it for safety!”

Fact or myth: The Terrible Twos

Nicole's Survey Response

66%

52%

30%

5%

14%

18%

25%

30%

20%

30%

45%

65%

0%

10%

20%

30%

40%

50%

60%

70%

80%

January February March April

Minor meltdown - <5 mins Medium meltdown - 5-10 mins

Catostrophic Meltdown 10+ mins Linear (Catostrophic Meltdown 10+ mins)

The Truth

71%

65%

60%56%

18%20%

22%24%

12%15%

18%20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

January February March April

Minor meltdown - <5 mins Medium meltdown - 5-10 mins

Catostrophic Meltdown 10+ mins Linear (Catostrophic Meltdown 10+ mins)

Unique Insights

Interact Telemetry

1 million+ employees from around

the globe

100 million activities

Over 700 organizations

Range of devices

Range of

industries

Range of

seniority

Wide range

of roles

6 Malpractices –Debunked

Malpractice 1:The Best Time to Deliver Internal

Communications is Tuesday at 2 pm

Fact: Publish with freedom!

Sunday 2%

Saturday 2%

Friday 16.5%

Thursday 19.5%

Wednesday 20.2%

Tuesday 21%

Monday 18.8%

Fact: No longer a prime publishing time

9.2%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

9.2% for 1-2pm still a popular slot

Fact: No longer a prime publishing time

1.1%

0.6% 0.5% 0.4% 0.3% 0.4%

1.3%

4.4%

8.1%

9.3%9.5%

8.9%

8.5%

9.2%

8.7%

8.3%

6.4%

4.2%

3.4%

3.0%

2.0%

0.8%

0.4% 0.3%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

1 in 4 activities now occur outside core 8-5 working

hours

23.1% of employees

contributing outside of core

hours

Consumption of Content

18.5%

20.0%

19.0%

19.5%

16.5%

2.0%

4.0%

0% 5% 10% 15% 20% 25%

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Average Page Views % In a Week

Malpractice 2:Hosting won’t impact employee contribution

Fact: Where your site lives is critical

Cloud intranets see greater activity

31.1%15.5%Employees generate content

on ‘On-Premise’ intranetsEmployees generate content on

Cloud intranets

No password required with SSO

SSO

Cloud sites can typically be accessed from anywhere –

ideas and problems aren’t

restricted to core hours

mobile / tablet users generate

8x as much content in Cloud

sites as On Premise

Dex Media

2500+employees

Digital Marketing

Ragan Awards Runner Up

Over 90%user Contribution on monthly basis

Malptractice 3:Blogging is an old-school collaboration technique

Fact: Blogs are critical for collaboration

Authored pages don’t encourage

collaboration

15 x more

collaborationon blogs

Which blog content drives engagement?

31%

27%

12%

10%

9%

8%

Employees like, share and comment most often against:

Changes in the organization or team

Employee recognition when linked to a business benefit or

change they have made

General blogs

Top down blogs asking for response

Idea focused blogs

Regular blogs from team members on actual results

If a blog is liked then there is

83% greater chance for that

person to repost

If a blog is commented on there is

a 80% greater chance for that

person to repost

Employees who blogged for the first time were more likely to blog again if their content was commented against, liked

or shared

Likes, shares and comments act as a catalyst for blogging

WINNER-

Best Value to Employees

-2015 Ragan

Awards

Massive 93% User Generated Content primarily through

blogging

Homepage content driven by their

employees

Fact: Blogs are critical for collaboration

11%

15%

4%

2%

1%

89%

85%

96%

98%

99%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Live for two years

Live for one year

Live for 1 month

Live for 1 week

Launch

% of content which is a page % of content which is a blog

A New Strategy on Blogging

22.5%

18%

10%

8%

5%

78%

82%

90%

92%

95%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Live for two years

Live for one year

Live for 1 month

Live for 1 week

Launch

% of content which is a page % of content which is a blog

Malpractice 4:Social collaboration is too risky

How many social posts are deleted?

0.27%

99.73%

Deleted Total

Reasons for Social Post Deletion

User Deleted32.57%

Incorrect Information35.39%

Information Found Elsewhere

21.00%

Violation0.00%

Unknown11.04%

Monthly Contribution:

• 60% of staff• 90% of Wishmakers

Outcome:

Make-A-Wish grants more wishes, better

Purposeful social tools drive collaboration

38%

41%

9%

17%

25%

12%

44%

1%

3%

13%

12%

9%

20%

10%

0% 10% 20% 30% 40% 50% 60%

Marketing & Comms

Sales

Finance

Operational / Production

HR

Legal

R&D

Initial Collaboration % Elevated Collaboration %

Malpractice 5:Search is purely software driven

Fact: “Best Bets” drive usage

Search drives credibility & trust

55%

76%

97%

35.8%

50.2%

85.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Didn't click on any search results Clicked a search result on the first page Clicked on a Best Bet

% of users that will search again that week

% of users that will come back to the Intranet that week (for any purpose)

Malpractice 6:Intelligent content suggestion is just a

gimmick

Intelligent content promotion drives usage

8

1112

1415

40%

55%60%

70%75%

0%

10%

20%

30%

40%

50%

60%

70%

80%

0

2

4

6

8

10

12

14

16

Site that did not useintelligent tools

Usage of Best Bets Usage of SuggestedContent in Timeline

Usage of SuggestedContent against Pages

Using all of the last 3features

Days a month usage on average % of Working Month

Summary

• Don’t let intranet malpractice stand in the way of innovation

• Publish with freedom

• Cloud hosted doubles user generated content

• Blogging rocks

• Social collaboration = low risk, high reward

• Search results are key

• Intelligent content actually works

• The Terrible Twos aren’t so terrible