are you sitting comfortably?

Are you sitting comfortably?

James Cory-WrightHead of Learning Design

Caroline Freeman Senior Learning Designer

www.brightwave.co.uk

May 2014

• Storytelling in e-learning

• Trends – the long and the short of it

• Brand storytelling for e-learning

• Campaign-based learning

Today we’re looking at…

What do you think is the value of

storytelling in learning?

A question for you

“Storytelling is generally accepted as being a fine way to help people learn. But what sort of stories should we be telling?”

What do you think the value of

storytelling in learning is?

A question for you

What’s the longest American movie (and it is a story) ever made?

Your starter for 1

Storytelling in e-learning

Storytelling in e-learning

Storytelling in e-learning

• Scenario-led

• Video drama – clips 3 mins

• Narrative, character, plot

• Branching and/or punctuated by interactive screens

Storytelling in e-learning

• Changing the way we view stories

• Exploratory structure, not linear

• Shorter attention span

• Multiplatform stories

Storytelling on the web

Web influences in our learning design

• Web documentary

• Clip library

Exploratory form – web documentaries

Arte.tv’s Prison Valley (2010) Award winning ‘Out my window’ (2011)

Web documentary styling

• Deconstructed drama

• Self-contained clips 1 - 1.5 mins

• Mini narratives

• Associated resources

Clip library styling

The short form

Even short form clips too long?

Now what?

5 x 5 films25 seconds

Vines6 seconds

• Even the short form too long?

• Missing ingredient

• DOING something!

Now what?

Interactive film

• Storytelling in e-learning

• Trends – the long and the short of it

• Brand storytelling for e-learning

• Campaign-based learning

Today we’re looking at…

Trend (short form) v Trend (long form)

Box set – the new long form story?

What is the fastest selling TV series DVD and Blu-ray box set of all time?

Box set record breaker

61% Netflix users binge watch shows at least every two weeks

Box set binging – the long form

I’m only a stand-in, hare

today gone tomorrow!

• Storytelling in e-learning

• Trends – the long and the short of it

• Brand storytelling for e-learning

• Campaign-based learning

Today we’re looking at…

“It's critical for brands to shift from messaging to storytelling. After all, a brand is nothing more than an ongoing story – a set of meaningful emotional experiences – unfolding between itself and its audiences. Just like stories, brands can be inspiring, clear and actionable.”

Jonah Sachs theguardian.com, 2013

Another kind of story 1

Where the brand itself is the Big story and the storytelling is the campaign

• Company/agency generated

• Customer/people generated

Another kind of story 2

Where the candidate is the Big story and the storytelling is the campaign.

Another kind of story 3

• What is your goal?• What is the story?• Who is your audience and what do

you want them to do?• How will you tell the story? Which

tools/platforms will you use?• How will you share this story?• How will you measure impact?• How will you continue the story? 

www.feliciapride.com

Campaign criteria

Where the behavioural and cultural change is the Big story and the storytelling is the campaign.

For example:

• IT Risk

• Info security

• Diversity & Inclusion

Another kind of story 4

• Storytelling in e-learning

• Trends – the long and the short of it

• Brand storytelling for e-learning

• Campaign-based learning

Today we’re looking at…

• Where the Big story is told with Little stories – delivered as a campaign over time

• The little stories do not necessarily contain the content/information

• They may simply motivate you to action:

Consume content

Adopt a behaviour

Campaign-led learning

• User-generated

• Blogs

• Face-to-face

• Films: animations and video, interactive video

• Webcasts

• e-learning

• PDFs

• Infographics

• Posters: e and print

• Top-up tests

Tell the stories with…

Posters

Posters

Posters

Posters

• Storytelling in e-learning

• Trends – the long and the short of it

• Brand storytelling for e-learning

• Campaign-based learning

Today we’ve looked at…

Thank you. Any questions?

More information? If you’d like to chat to us more about campaign-based learning, get in touch!

www.brightwave.co.uk @DrDigitalisjames.cory-wright@brightwave.co.uk

@FreemanCaro caroline.freeman@brightwave.co.uk