are you taking social media seriously?
Post on 29-Jan-2018
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‘Putting time in your hands & cash in your pockets...’
Social Media
What is it?
Put simply word of mouth marketing - Done online.
Newsletters, Blogs, Facebook, LinkedIn, YouTube, etc.
What’s the point?
Creating a visible brand
Who uses it?
Charities
Business Professionals
Marketing Companies
Copywriters
Trades
Corporations
…heaps more
Who should use it?
Every business with an internet presence
Businesses who don’t have a dedicated website
Those looking for massive exposure
Universities
Schools
Govt. Departments
NFP Organisations
Online Shops
Magazines
• Visibility
• Brand yourself as a resource
• Build a community
• Decrease time to conversion
• Highlight your product
• Find new projects & clients
• Hang with other influencers
• Tell your company’s story
Who should use Social Media?
• Be a mentor
• Improve your writing skills
• Develop better ideas
• Network faster
• Find partners
• Get answers faster
• Create a resource depositary
• Develop your company culture
Social Media
Social Media
Social Media
What makes it work?
95 Fans
14 Talking About
1:6.79 are sharing with others
Personable
Dealing directly with coaches
Blog
Newsletter
RSS Feeds
Clients and friends as
advocates
Highly experienced
On a variety of platforms
3rd party apps
Tourism Australia turns marketing focus to
social media
Clare Kermond – Sydney Morning Herald
January 12, 2012
TOURISM AUSTRALIA'S Facebook page has
claimed the title of the most popular tourism
page in the world
Has vowed to increase its spending on social
media after this success.
85,000 people became fans of the page in
the three days after the film showing people
celebrating New Year's Eve in Sydney was
posted.
Social MediaWho does it well?
Total marketing budget $ 130M
Digital marketing budget 30%
That’s $ 39M now going up
Social Media
What makes it work?
2,133,764 Like This
61,033 Talking About
1:34
Spectacular Video
Tagging pages
Including entire cities
Audience Advocates
Has massive budget
Social Media
And
amazing
Photography
Who wouldn’t want
to visit Australia!
Social Media3rd Party Apps
‘Putting time in your hands & cash in your pockets...’
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