are you talking to me? - the bookseller...are you talking to me? cari rosen, gransnet & joanna...

Post on 28-Jul-2020

0 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Are you talking to me? Cari Rosen, Gransnet & Joanna Rose, HQ (HarperCollins UK)

(Combined age 97 !)

@cazroz @JoRoseSings

or

50 Shades of Beige

The over 50s are a niche audience

Millennials are the only audience that matters

79% feel patronised by advertisers

95% read for enjoyment

87% read to relax

60% read to escape the

pressures of everyday life

53% Paperbacks

23% eBooks

7% Hardbacks

2% Audio books

Something needs

to change

-! Perfect your pitch

-! Think digital

-! Can the clichés

-! Review your reading list

For more stats and information, contact us:

cari@gransnet.com @cazroz

joanna.rose@harpercollins.co.uk @JoRoseSings

top related