ark group australia august 2011

Engaging with the community through social media and technology -Dionne Lew-Director, Corporate CommunicationsAugust 2011

Who are VicRoads?

Knowing the customer

Who are our customers? What do they want from us? How do they want it? When?

Old meets new

Traditional marketing

New and emerging technology and channels

10% of our web traffic is from mobiles– Expected to be 50% in

2013

The result

Social media strategy

Policies

Digital Strategies

Direct Route to Licence Town

Gaming

Online campaigns

Stretching the elastic

Medical

Air traffic

Facebook

Melbourne International Film Festival

2010

2011

Customer service

YouTube

– Multiple languages

– Drive online transactions

Burmese Mandarin Spanish

Vietnamese

Arabic

Stakeholder Engagement

Hoddle Street Study

http://hoddlestreetstudy.com.au

Procurement

Two-way communication/transparency

Facebook and twitter

Traffic

VicTraffic

LiveDrive

Clearways app – SmartPark

www.vicroads.vic.gov.au/apps

Outcomes

Where we are at

210% increase in demand from mobile phones in 2010

640,000 YouTube views

1,487 followers on twitter

720,000+ visits per month

Coming soon

Emergency map Cyclists’ app Freight app Move transactions online Online logbooks for learners