around the world #1 opportunities for the austrian ......music market. 48.9% nearly half of the...

AROUND THE WORLD #1 Opportunities for theAustrian Music Industry in Mexico

Webinar | 15.3.2021 | 16.00 – 17.00 CET

in cooperation with:

AUSSENWIRTSCHAFT & the music industry

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PARTICIPATION IN TRADE FAIRS such as jazzahead! and WOMEX

Co-organisation of B2B PLATFORMS such as SXSW

KNOWLEDGE TRANSFER in the form of webinars and sessions

Individual support through our FOREIGN OFFICES

FUNDING OPPORTUNITIES for market entry costs

Providing access to NATIONAL AND INTERNATIONAL NETWORKS

…in very close cooperation with AUSTRIAN MUSIC EXPORT

Leyya @ SXSW, Austin, Texas

YOUR PARTICIPATION

Please use the chat for questions and comments

Chat questions will be answered live at the end of the webinar

Questions that arise after the webinar can be sent to reanne.leuning@wko.at

All participants will receive a follow-up mail within a few days

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THE TEAM OF AUSTRIAN MUSIC EXPORT

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Tatjana DOMANY

Project Leader

Austrian Music Fund

Franz HERGOVICH

Project Leader Pop, Rock &

Electronic at mica – music austria

THE TEAM OF AUSSENWIRTSCHAFT AUSTRIA

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Nella HENGSTLER

Austrian Trade

Commissioner for Mexico

Sergio LORANCA

Project Manager at

ADVANTAGE AUSTRIA in Mexico

Reanne LEUNING

Director Creative Industries at

ADVANTAGE AUSTRIA in Vienna

OVERVIEW OF THEMEXICAN MUSIC

MARKET –ANA RODRÍGUEZ

LIVE MUSIC IN MEXICO –

SERGIO ARBELÁEZOSPINA

NETWORKING,

BOOKING &

MARKETING MUSIC

IN MEXICO –

ROBBIE LEAR

Q&A

SESSION

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TODAY‘S AGENDA

OVERVIEW OF THE MEXICAN MUSIC MARKET

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ANA

RODRíGUEZ

EXPERT SPEAKER

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Ana RODRíGUEZ

Co-PresidentInternational Music Managers Forum (IMMF)

www.immf.com

MEXICOMARKET

OVERVIEW

Prepared by Relatable

Mexico isthechampionin thedigitalmusicmarket.

48.9%Nearly half of the income

for music comes fromdigital. Mexico is #1 in

global list of the 20leading markets for

digital.

62%The Mexican population

uses smartphones.

1 out of 4countries with

the largestnumber of users

on Spotify

95%Listen to music on their

devices.

Share of themusic streamingmarket

Music consumption habits

#1 playlists inDeezer come fromRegional music.

Mexicans considerthemselves music

lovers or fans. The averageMexican spends

25.6 hours a weeklistening to music.

133 areexclusiveof music

638culturalfestivals

161 bookfairs

Political-CulturalContextEach state in Mexico must guaranteethe financing of creative projects andpromote the development of cultureamong the population.

Cultural initiatives are vast anddiverse.

Live musicFor this business, we will be back,

strong, and leading.

Fact 1Historically festivals, venues, and promoters have reachedthe top places in ticket sales and income globally.

Fact 2Comparing the Pollstar figures in 2019 and 2020, Foro Solmanaged to stay in first place in the "stadium" categorywith the highest ticket sales worldwide.

There are essential touring circuits in at least three maincities and their surroundings that support all kinds of artists.

Fact 3

Main players Promoters Venues

DistributorsManagersFestivals Music Fairs

Publishing

A growing business

Latin American repertoireis available to the world

in significant volume.

Mexico and Argentinaand Brazil lead these

collections.

Challenges &opportunities

ChallengesAssociativity, management,professionalization, and workingconditions within the music industry.

OpportunitiesMexico as an influential cultural force,dialogue with the legislative power,innovation in regional genres, and thegrowing music industry by 2030.

RELATABLEWE SOLVE IT WITH MUSIC

NETWORKING, BOOKING AND MARKETING MUSIC IN MEXICO

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ROBBIE

LEAR

EXPERT SPEAKER

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Robbie LEAR

Co-FounderDeGira

www.degira.com.mx

Networking, Booking and Mktg Music in Mexico

Population: 127 Million

Mexico City: 20 Million Monterrey: 5 Million

Guadalajara: 5 Million Puebla: 3 Million

Toluca: 2.4 Million Tijuana: 2 Million

Leon: 2 Million Querétaro: 1.6 Million

High Music Consumption 25hs a week vs 18hs rest of the world

Live Market Over 250 Cultural Festivals, 100 Book Festivals, 20 Music

Festivals, DJ Circuit in beaches and major cities, varied venues Key cities: Mexico City, Guadalajara, Monterrey, Puebla

Streaming Market 2019: Revenues U$180M (17% Growth vs 2018)

86% from Streaming 20 Million Active Users in Mexico

Mexico City Top Spotify Monthly Listeners 12th largest Streaming Market in the world

LIVE MUSIC IN MEXICO

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SERGIO

ARBELÁEZ

OSPINA

EXPERT SPEAKER

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Sergio ARBELÁEZ OSPINA

DirectorFIMPRO Guadalajara

www.fimguadalajara.mx

LIVE MUSIC IN MÉXICO / INDUSTRY GATHERING PIONTS: FIMPRO

Sergio Arbeláez Ospina | Director FIMPRO

Main Features

Mexico plays a key role in the development of the music industry.

Within its territory, scenarios and opportunities have been created

for the growth of music at an international level.

- Population 126 M

- 1,973 M square Mts

- 3,152 Km of Frontier with USA

The leading platform, Spotify,

named Mexico City a “music

streaming mecca” as it is the city

with the highest number of music

listeners through said platform,

above territories such as New York

and Santiago de Chile.

The capital of the country and the

nation itself have become

potential music markets in recent

years, also in the field of live

music, which according to the

Entertainment and Media Outlook

Mexico 2016-2020 study by Price

Waterhouse Coopers, it will go

from $ 225 million to an increase

of $ 276 million at the end of this

year.

Festivals Box Sales 2019

• Corona Capital

4° lugar con 180,92 boletos vendidos

(12,230,736)

• Electric Daisy Carnival

9° lugar con 219,162 boletos vendidos

(10,540,573)

• Vive Latino

11° lugar con 161,784 boletos vendidos

(8,659,817)

• Pal Norte

13° lugar con 131,584 boletos vendidos

(8,002,700)

MÉXICO IN POLLSTAR

Promoters

OCESA

3° lugar con 4,609,770

boletos vendidos

ZIGNIA LIVE

9" lugar con 2,313, 693

boletos vendidos

The Public Invesment of the Mexican Govenment In Music and Concerts is near of 550 M of USD (Inegi)

THEATERS

Auditorio Nacional 1° lugar con 1,277,839 boletos vendidos

Auditorio Telmex 14° lugar con 372,430 boletos vendidos

Pepsi Center 54° lugar con 159,310 boletos vendidos

AuditorioCitibanamex Monterrey

31° lugar con 217,844 boletos vendidos

Teatro Telcel 63° lugar con 145,637 boletos vendidos

Trends

Key Trends After Pandemics

More international

connections through

digital platforms

The People Need Sing and

Dance, a new Music Boom

is Coming

Competition for attention

for livestream attention

and hybrid events are

here to stay and hybrid

events are here to stay

The Growing of Niches

• Ticket Master

• Boletia

• Sala Estelar

• Streamtime

• Cultura UDG – Sala Digital Conjunto

Santander

• Other Experiences

• Pal Norte FESTIVAL 360

• UDG 3D

Live Stream Platforms

• FIMPRO

• Vive Latino Festival

• NRMAL Festival

• ENARTES

3- Gathering Points

T H A N K Y O U M E E T U S I N

F i m g u a d a l a j a r a . m x

Please use the chat box for your questions

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Q&A

Let‘s stay in touch!

AUSTRIAN MUSIC EXPORT

Tatjana Domany, Franz Hergovich

E domany@musikfonds.at

E hergovich@musicaustria.at

W www.musicexport.at

AußenwirtschaftsCenter Mexico City

Nella Hengstler, Sergio Loranca

E mexiko@wko.at

W wko.at/aussenwirtschaft/mx

AUSSENWIRTSCHAFT Creative Industries

Reanne Leuning

E reanne.leuning@wko.at

W www.wko.at/aussenwirtschaft