arsonneman-resume-jan2017

Contact

804-986-3266

aoromanova@gmail.com

LinkedIn:

http://bit.ly/1SvqlCF

Education

MA, Digital

Communication

Johns Hopkins University

Anticipated 12/2017

BA, Global Justice and

Policy; Conflict Analysis

James Madison University

Graduated 05/2009

Skills

Software: Adobe Suite

(Acrobat, Photoshop,

InDesign), MS Office

Suite, MS Publisher

Digital Tools: Google

Analytics, Hootsuite,

WordPress, Craft (CMS),

Prezi, Canva, Piktochart

Email Marketing:

Vertical Response, Real

Magnet

Language: Russian

Memberships

Young Non-profit

Professionals, DC

Board Member

AmeriCorps Alums, DC

Committee Member

Alpha Phi

Sorority Member

Phi Alpha Delta

Fraternity Member

Digital & Strategic Communication Professional

Digital marketing and content strategist with data-driven approach. Currently pursuing master’s

degree in digital communication with more than four years of experience managing external

communication and diverse stakeholder engagement in the non-profit sector. Areas of expertise:

• Social media strategy and content

• Email marketing campaigns

• Data visualization and design

• Blog and website management

• Large-scale event promotion

• Creative and technical writing

Relevant Professional Experience

National Association of County and City Health Officials (NACCHO), Washington, DC

Communication Specialist 04/2016-PRESENT

• Lead strategic communications for NACCHO’s environmental health and preparedness programs.

• Manage (content development, design, and distribution) of five monthly NACCHO e-newsletters,

averaging combined reach of 5K individuals.

• Drive social media strategy contributing to 20% increase in NACCHO Facebook followers and

an average of 100 new NACCHO Twitter followers per month.

• Oversee content and promotion strategy for two NACCHO blogs, averaging 10K monthly views.

• Design and layout visual content (e.g. infographics, fact sheets, flyers) used for digital and print

promotion of NACCHO’s environmental health and preparedness programs.

• Manage NACCHO website content related to environmental health and preparedness programs.

National Association of Community Health Centers (NACHC), Bethesda, MD

Communication and Public Engagement Specialist 08/2013-04/2016

• Led strategic communications for Community HealthCorps, NACHC’s $65M federal (national

AmeriCorps) grant.

• Implemented data-driven social media strategy, resulting in 50% increase in Community

HealthCorps Facebook and Twitter followers.

• Executed year-long marketing campaign for Community HealthCorps’ 20th anniversary,

contributing to 50% increase in 2016-2019 sub-grantee applications.

• Introduced infographics as a digital marketing tool, leading to 20% increase in digital views of

Community HealthCorps materials.

• Established permanent Community HealthCorps exhibit at NACHC’s signature conferences.

Program Officer 03/2012-07/2013

• Managed a portfolio of eight Community HealthCorps sub-grantees across six states.

• Developed and instituted program-wide messaging and spokesperson training curriculum.

• Presented marketing strategies for AmeriCorps grantees at national and regional conferences.

Program Assistant 09/2011-03/2012

• Provided grants administration and programmatic support to Community HealthCorps staff.

• Managed a portfolio of two Community HealthCorps sub-grantees across two states.

• Developed and instituted program-wide training curriculum on team building and diversity.

City Year Greater Philadelphia, Philadelphia, PA

City Heroes Team Leader (AmeriCorps member) 07/2009-06/2010

• Led a team of five AmeriCorps members operating “City Heroes,” a service learning program

engaging 150 high school students and 35 adult volunteer mentors.

• Secured in-kind partnership (worth $1K) with Maggianno’s restaurant for City Heroes retreats.

• Led writing of team application for “Best of City Year,” placing second in national competition.

• Mobilized City Year Greater Philadelphia staff to raise more than $5K for the Haiti Relief fund.

Anastasia R.

Sonneman