art deco presentation

Art Deco

Content

The Style

History

Its effects on society

Important People

Relevance to Graphic Design

The Style

simplicity, symmetry, geometric, and abstract styles

used Cubism, Futurism, and Purism and turned these styles into trendy fashion

promoted perfection and visual appeal in seduction

There was a fascination of confrontation of new values and old, fragility and tragedy(ex. The Great Gatsby)

was handcrafted, rare and luxurious materials, intended for an elite, mass produced designs, aimed at a popular market

Influences

It was influenced by several different historical styles as well.

Egypt

Ancient Mexican (Aztec)

Ancient Rome

Ancient Asia

Africa

Art Nouveau

Avant-Garde

Influences

History

1966 - The name “Art Deco” occurred in France

1900 - Many different societies started to experiment with a new style

1925 - The Paris 1925 Exhibition

1939 - The style was popular through the 1930’s

Present - It still influences us today

The Paris 1925 Exhibition

The Exhibition was the defining moment for Art Deco and helped it spread all around the world

The idea for this exhibition started in the early 1900s

There were concerns regarding the taste and quality of production in the “decorative arts”

At this time France dominated this market

There was competition between France and Germany

It was held in the Center of Paris

The Paris 1925 Exhibition

The Grand Palais

It was held in the Center of Paris, and opened in April

PomonePavilion of Au Bon Marche

by: Louis Boileau

The Paris 1925 Exhibition

Everything was designed to dazzle the causual visitor

History

1918 - 1939 the opinion of the mass consumer was important

1925-1940 was Art Deco’s highest point in History

Technological Development:

Electric Power

Manufacture of plastics

Man-made fibers

Refinements to the combustion engine

Advanced Building techniques

The need for advertising

History

Chrysler BuildingBy: William Van Alen1928 -1930

Victorian Railways PosterBy: An Australian

1937

Effects on Society

Furniture

Places

Posters and Paintings

Type and Bookbinding

Architecture

Ect.

Places

Germany

France

Britian

Denmark

Sweden

Finnland

Russia

Norway

Russia

Europe

The United States

Furniture

Chambre de MadameBy: Andre Groult1925 Exhibition

Triple Band ChairBy: Karl Emanuel Martin1937

A Painted BedroomBy: Heal and Son

1925 Exhibition (British)

Posters and Paintings

By: Tamara de LampickaPolish

Movie PosterGerman 1926

French Train PosterBy: Cassand

Type and Bookbinding

BifurBy: Cassandre

France 1929

BroadwayBy: Morris Benton

France 1928

GalliaBy: Wadsworth ParkerFrance 1928

Type and Bookbinding

By: Paul BonetFor Guillaume Apollinaire

Paris1930

By: Rose AdlerCheri

Paris1925

Architecture

Chrysler BuildingBy: William Van AlenNew York

Empire State BuildingBy: William F. Lamb

New York

Architecture

Hoover facoryLondon 1932 - 1938

National RadiatorCompany BuildingLondon 1928

Important People

E. Mcknight Kauffer

A.M. Cassandre

William Van Alen

Jean Carlu

William F. Lamb

A.M. Cassandre

Birth name was Adolphe Jean Edouard-Marie Mouron

Born in Charkov, Ukraine in 1901

He also designed several typefaces

In his posters he focused on the placement of type

He is most famous for his poster art, but he also was a painter, graphic designer, and stage designer

He designed hundreds of posters

A.M. Cassandre

A.M. Cassandre

E.Mcknight Kauffer

He moved to England in 1914

Born in the United States in 1890

He returned to New York in 1940 and created posters for the government during WWII

He went on to work for American Airlines

He was orginally a painter, but then went on to de-signing posters in 1921

He worked for the London Transport Board and for the Western Railway

E.Mcknight Kauffer

Jean Carlu

He was a gaphic designer that specialised in posters

Born in Bonnieres, France in 1900

He focused on using schematic forms and expressive colors to fix a trademark in the minds of the consumer

He started creating posters professionally in 1919

He was influenced by cubism

Jean Carlu

William Lamb & William Alen

Relevance to Graphic Design

Comunication with the consumer

Designed for a purpose and a function

Is still noticed today and used

Designed for the consumer

Has influenced many other designers

TheEnd