art of story-telling: social stories

Part I:

The Art of Storytelling

little girl

retreat

adventure

HEROES

good > evil

why do we love stories?

interact

make sense

link

shape

my story

POWERFUL

formula

“If you’re going to have a story, have a big story, or none at all.”

~Joseph Campbell

my story

stumbled

“Social Media Expert”

homeschool

learn

assumptions

expectations

So how did it happen that I ended up here?

technology

social media

people

power

community

website

me != web developer

me != web designer

curious

motivated

dedicated

passionate

curious

Department of Institutional Effectiveness

?????

job

YES

me = web developer

Creativerse

finally made it

lonely

intellectually & emotionally

technology

code

social networking

community

tribe

SxSW

wall flower

tribes

evil genius

twitter? facebook?

My[___]

web 2.0

list

Robert ScobleMolly HolzschlagJeffery Zeldman

Jason FriedJim Coudal

Robert ScobleMolly HolzschlagJeffery Zeldman

Jason FriedJim Coudal

scoble show

scoble show

famous

twitter = tipping point

direct message

half moon bay

bagpipe players?

titans

YES

twitter friends

secret handshake

trust

social proof

social capital

trump is to business

kawasaki is to entrepreneurship

YES

baggage claim

who?

mashable

stalker

pete cashmore wants to stalk me?

stumbled

YES

role

what’s my purpose?

story teller

story keeper

champion of the good

Behind every startup is a story.

The stories we tell literally make our world.

6 Stories You MUST Learn to

Tell

more information

faith

story

sustain

meaningful

“Story is your path to creating faith”

“Who Am I?”

“Why Am I Here?”

“The Vision” Story

“If we’re not creating leaders than we’re not doing our job”

~Kathy BinghamDirector of the Office of Aging

“Teaching” Stories

“Values-in-Action” Stories

“I show them that if Roberto was able to do it - than they can do it too. A lot of times I feel like their family or parent.”

~Roberto NavarroDirector of Young Adult & Campus Ministry

“I Know What You Are Thinking” Stories

“People get excited about history when they see how they fit into the story - and suddenly the story becomes their story”

~Lisa MayDirector of Archives

To Change The World

your stories

change the world

faith

“People don’t reach out for help. They are embarrassed.”

~Ann SchornoExecutive Director

St. Vincent de Paul Society

shame is universal

nobody talks about it

<you talk >you have

listening

“If a story is not about the hearer he will not listen. And here I make a rule - a great and interesting story is about everyone or it will not last.”

~John Steinbeck

“To be a person is to have a story to tell.”

~Isak Dinesen

surrounding

miss

pay attention

more funding

awareness

attention

“Attention is the most concrete expression of love. What you pay attention to thrives. What you do not pay attention to withers and dies.”

~Karen Miller

“Where do you invest your time, your life, and your love, knowing that whatever you pay attention to thrives?”

formula

call to adventure

refusal of the call

supernatural aid

crossing of the first threshold

the belly of the whale

the road of trials

the meeting with the goddess

atonement with the father

apotheosis

the ultimate boon

refusal of the return

the magic flight

rescue from without

the crossing of the return threshold

master of the two worlds

freedom to live

“If you’re going to have a story, have a big story, or none at all.”

~Joseph Campbell

“If a story is not about the hearer he will not listen. And here I make a rule - a great and interesting story is about everyone or it will not last.”

~John Steinbeck

Exercise: BIG STORY

Part II:

Social Proof, Social Capital & Social

Engagement

best friend

the whuffie factor

social capital

down & out in the magic kingdom

whuffie = $

whuffie = $ocial capital

3 flavors

bonding

bridging

linking

recommendations

social proof

be a lone nut.

Social Capital

Influence

Conventional ‣ Change others’ minds

‣ Debate

‣ Compete

‣ Prevail

New Influence‣ Change your mind

‣ Dialogue

‣ Admire

‣ Engage

social engagement

in group community

formalize your circle

private stories/language

limited numbers

abundance

co-opetition

credit is infinitely divisible

“If you hide the truth, someone will find the truth”.

~John Moore

why truth?

more information

faith

story

sustain

meaningful

“Story is your path to creating faith”

Exercise: TRUST

Part III:

The Science of Social Good

fish where the fish are

“Jesus always meets people where they are. We need to meet them where they are.”

~Father Ballman on Social Networking

140conf

140conf

Jeff Pulver

Alan

serendipity

invisible

Mark Horvath

Mark Horvath

There but by the grace of God go I.

causes

widgets

karmaky

Exercise: Social Good

Part IV:

Let’s Get Social

“Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.”

~Erica O’Grady

America in 1908

Relationships Matter

People Matter

Social Capital

Your Reputation Matters

7 Categories of Social Media

Publishing Platforms

Social Networking Sites

Democratized Content Networks

Virtual Networking Platforms

Information Aggregators

Edited Social News Platforms

Content Distribution Sites

TOOLS

BLOGS

BLOGS

RSS

BLOGS

RSS

Wikis

BLOGS

RSS

Wikis Social Networks

BLOGS

RSS

Wikis Social Networks

Social Bookmarking/ Social News

Switch to Internet/Practical

Exercise: Social Practice

Questions?