as/en 3720 y 6.0 books and bookmaking in the 21 st century 2012-13 geoffrey huck, ph.d. 317 calumet...

AS/EN 3720 Y 6.0 Books and Bookmaking in the 21st Century

2012-13

Geoffrey Huck, Ph.D.317 Calumet College

What Is a Book?

Answer: Anything to which an ISBNcan be assigned.

What’s an ISBN?

International Standard Book Number

What Can You Assign an ISBN to?“The International Standard Book Number

(ISBN) is a 13-digit number that uniquely identifies books and book-like products published internationally. Once an ISBN publisher prefix and associated block of numbers has been assigned to a publisher by the ISBN Agency, the publisher can assign ISBNs to publications it holds publishing rights to.”

- U.S. ISBN Agency

So, anything a publisher can plausibly claim is a book IS therefore a book.

What is Publishing?

Answer:Making physical objects or electronic

files that contain either copyrightable material or material in the public domain (or both) available for distribution and purchase.

What is Copyrightable?

Answer:Words in a particular sequence,

symbols, and/or pictures.

Do you have to register a work with a copyright agency for it to be copyrighted?

No.Anything any person writes that is his or her

own invention is automatically under copyright from the moment that it is written.

You can register your copyright with the Canadian Intellectual Property Office in order to receive a certificate that shows that your work is copyrighted; but this is optional.

What isn’t copyrightable?

Answer:IdeasTitlesMaterials in the public domain

Government documentsMaterials for which the term of copyright has

expired Materials for which copyright could never be

claimed Folk tales Common sayings (“People in glass houses shouldn’t

throw stones”) Individual words

Copyrighted material that can be reproduced without a license from the copyright ownerItems covered by “Fair Use” provisions

Brief quotations used for critical or scholarly purposes

Book Publishing (Simple Version)Writing

Editing

Printing

Publicity

Sales

Something’s wrong with that picture

It’s not that simple.

Book Publishing Flow ChartEDITING TYPESETTING PRINTING

EDITING TYPESETTING PRINTING

1. The publisher shapes the book in various important ways (ideas & content, design & illustrations, format, binding).

2. The publisher usually decides what kinds of books to publish before seeking authors to write them (or who have written them).

3. The marketing and business departments of a publisher determine the editorial content of the books it publishes. In a commercial publishing company, the only editorial criterion is profitability.

4. The publisher decides who to sell the book to (i.e., what the market for the book is) and shapes it accordingly.

PRINT

BOOKS

Trade

Children’s

Adult

Fiction

Nonfiction

Self-Help

Literary

Poetry

Fiction

Nonfiction

Bus/Prof

Education

Textbooks

Scholarly

NEWSPAPERS MAGAZINES

Consu-mer Trade

Publishing Industry Organization (Print)

Paperbacks

Trade Mass market

Format

Market

Audience

Genre

(Format) Hardbacks

PRINT

BOOKS

Trade

Children’s

Adult

Fiction

Nonfiction

Self-Help

Literary

Poetry

Fiction

Nonfiction

Bus/Prof

Education

Textbooks

Scholarly

NEWSPAPERS MAGAZINES

Consu-mer Trade

Publishing Industry Organization

Paperbacks

Trade Mass market

Format

Market

Trade book

Trade Magazine

Trade paperback

Publisher(President, Director,

Division Manager

VP, AssociatePublisher

Editorial Director

Editor in Chief

(Executive Editor)

Acquiring

Editors(Sponsori

ng,Commiss

ioningHouse Editors

Managing Editor

Copy Editors(Line,

ManuscriptEditors)

Production Director

Production

Manager

ProductionEditor

s

Design Manager

Designer

s

Marketing Director

MarketingManager

Advertising,Events,

Direct Mail,E-

Marketing

Sales Manager

SalesRepresentativ

es

Business Director

BusinessManager

Finance,Royalties,AccountsReceivabl

e

Distribution

Manager

Warehouse,

Fulfillment,Customer

Service

CONTENT PHYSICAL BOOK MARKET ID & SALES FINANCE

Book Company Organization

PRINT

TYPESETTERS

COMPOSITORS

WAREHOUSING

& DISTRIBU

TION

PRINTERS

PACKAGER

SPUBLICITY

AGENTS

Publishing Industry Services

Editorial Services

Electronic

Full service

Distribution

A. Substantive and Mechanical Editing

B. Design, Mark-up, and Typesetting

C. Printing

Final EditedMS

Typesetting Printing

Design

Mark-up

Au’s MS

Editing

A.B.

C.

D. MarketingE. Business

Book Publishing (Realistic Simple Version)

Electronic Readers (eReaders)

Plastic Logic Reader Sony Reader Amazon Kindle

Apple iPad

Kobo Wi fi e-reader

Barnes & Noble’s Nook