ask masters - the masters circle - cross channel case marketing

The Masters CircleIgniting Belief:

Cross-Channel Case Marketing

Your Masters Circle hosts

Heidi Hancock, CFRE David A. Svet

How can we help you with your fundraising?

What do you want to get out of today?

Igniting Belief: Cross-Channel Case Marketing

Igniting Belief: The Case Statement

I. State the NEED, PROBLEM, or CRISISUse concrete examples and stories

II. Outline the proposed SOLUTIONInclude history that shows competence in this areaOther partners or endorsements

III. Your HELP is needed. It will do THIS:

IV. Support NOW. Join us.Clear and easy instructions on how to support

✓ Direct mail, email, and each social media platform is a unique Channel.

✓ Org. accounts are generally for Broadcast communications ( 1:Many).

✓ Personal accounts are for Direct communications (1:1).

Communication Channels

Igniting Belief: Soulful Efficiency

✓ Be human: Show your soul✓ Automate with caution✓ Every channel is unique✓ Observe local norms✓ Don’t forget mobile

Igniting Belief: Soulful Efficiency

Igniting Belief: Weaving Your Story

✓ Reinforce your Case with content✓ Automation is great for curating ✓ FREE RSS readers + Google Alerts✓ Manage posts with a dashboard✓ Plan posts with an editorial calendar

Igniting Belief: Weaving Your Story

Working on Shifting Sands

✓ Facebook changes the rules often✓ Every other channel will follow suit✓ Marketing is not free — ever!✓ Use what works and stick to it✓ Face time is worth gold

Working on Shifting Sands

Igniting Belief: Majors AND Minors

✓ Direct marketing DOES earn✓ Direct marketing FINDS major donors✓ Major donors don’t want to be alone✓ Direct marketing is all about numbers✓ Marketing and Fundraising are two

parts to ONE TEAM

Igniting Belief: Majors AND Minors

Any questions?

To learn more

Promo Code: MOSAIC

Stay in touch

For additional information:Heidi Hancock, CFREDavid A. Svet

Toll Free 1-800-485-0742

email: info@mosaicnpd.com

Skype: Mosaicnpd

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