“at olive garden, we promise that when you're here you're family”

“At Olive Garden, we promise that when you're here you're family”

Front Façade

Inside View

Mission statement

Company Summary

Overview of products “P”

Overview of promotion “P”

Overview of Place “P”

Overview of Price “P”

Careers or People “P”

Target Market

Product Mix:

All different products that a company makes or sells.

Product Line:

A group of closely related products manufactured or sold by a business.

Special:

⁻Soups and Salads⁻Entrees⁻Desserts

Lunch:

⁻Appetizers $5.00-10.00⁻Soups and Salads

⁻Grilled Sandwiches⁻Pizza

Dinner:⁻Appetizers

⁻Soups and Salads⁻Pizzas

⁻Classic recipes⁻Beef and pork⁻Filled Pastas

⁻Chicken and Seafood

Kid’s Menu:⁻Macaroni and Cheese

⁻Cheese Ravioli⁻Chicken Fingers

⁻Cheese or Pepperoni Pizza⁻Pasta

⁻Chicken⁻Fish and Seafood

Desserts:⁻Tiramisu

⁻White chocolate Raspberry cheese cake

⁻Lemon crème cake⁻Black tie mousse cake⁻Triple chocolate strata

⁻Zepoli⁻Warm apple crostata

⁻Dolcini

Beverages:

⁻Non-Alcoholic Beverages⁻Specialty Cocktails

⁻Wines⁻Beer

Olive Garden Prices:

• Bruschetta: $6.65• Shrimp Scampi Frita: $8.65• Caprese Flatbread: $6.95

Distribution Intensity:

• Retailer

Product Depth:

The Items offered within a product line.

SpecialsExample of

Product Depth

Product Width:

The different product lines.

Example of Width:

Desserts BeveragesSpecials Lunch DinnerKid’s Menu

Direct Competitors:

• Carrabba’s • Sammios• Maggiano’s Little Italy

Indirect Competitors:

• Food Lion Grocers • Bahama Breeze• Smokey Bones

Promotion:

• To advertise a product or service

5 P’s of Marketing:• Product- Food(Pasta, Pizza,

Lasagna)• Price- (Reasonable to mid way

price)• Promotion- Discounts on gift

cards and printable coupons• Physical Distribution- Supplier,

manufacturer, wholesaler, retailer, customer

People- Middle class, “Everyone”

Resources:

http://www.businesstoolchest.com/articles/data/20040220194417.shtml

http://easybib.com/http://www.wikinvest.com/stock/Buffalo_Wild_Wings_(BWLD

)http://www.olivegarden.com/

http://bethscoupondeals.blogspot.com/2011/09/olive-garden-promotions-and-specials.html

Stephanie Van Pelt Demetrius Leach

Sonia Lopez