at14 business quiz prelims

AT 14 Business Quiz

1

Identify the song and the company that used it for its ad.

• Revolution by Beatles used by Nike

2

One of the most popular mascots in the world of business replaced the older mascot Cool Spot. It was created with a triangular face and eight locks of stand-up hair and is deemed to be the ‘King of cool’ according to the company. Identify both the mascot and brand.

3

The lead character’s failure to properly pronounce the name of this company/mascot after whom he was named; led to his eventual name in the movie. Which character/movie?

4(Two Pointer)

Advertising has us chasing cars and

clothes, working jobs we hate so we can buy shit we don't need. – Who said this?(1)

This is sort of a foreword for a lengthy explanation by the founders of a company about something. Which company and what explanation? (0.5+0.5)

5

• Name the gaming console and it is the first of its kind in consoles. What feature?

• Ouya-Runs on Android

6

• KK advertising for which product?

7

• Over a 24-hour period in mid feb, approximately 293 new iOS games were released into the App Store. 95 of those games are ___________, according to data gathered by The Guardian. One of these 95 games even went on to become one of the top5 free apps. FITB.

• Flappy birds variants

These books connect two different companies in the same way. Explain.

8

• First books to be sold on Amazon and Flipkart respectively

9

This is the identity of BrahmaX founded by two Bangaloreans Nikhil Velpanur and Arvind Nadig. Which technology was pioneered by them in India?

• 3D Printing

10

• The name of which popular product translates to ‘something which soothes one’s soul’ in Urdu?

11

Relatively a new entrant to the cheap phone category, they were one of the sponsors of Asia Cup. According to the owners since the distribution network was already set up years ago by them more than half the work was done. Which is the parent company?

12

J A ___Y____ whose initial business was into Industrial chemicals.

Isaac ___X____ who starts a household items company. So both started companies named after themselves. In 1999 X and Y merge to become one of the biggest

household requirements producers. XY?

• The founder Joseph William Foster was a manufacturer of regular shoes who resided in Holcombe Brook, a small village near Bolton, England. He had the unique idea of making a spiked running shoe which worked well and he established the company in 1895.

• Its initial vector contained the Union Jack and later new logo was called side stripe – cross check.

• Which brand/company?

13

14

This service was discontinued in 2013 May due to poor response. What was the service and who offered it?

15

Subsidiary of which company?

Berkshire Hathway

16

All the products created by the Virgin group contain the term ‘Virgin’ in them except for one. Which product?

• Mates Condoms. Just condoms as answer is also accepted.

17

• She is Sujata X, wife of Ramachandra Guha. She is one of the cofounders of a brand consulting company. Which company?

• Ray+Keshavan

18

Paul Tanner along with Bob Whitsell developed the ____X____ ____Y____ so as to mimic ____ Y____. One of the songs that featured it was this..

• Electro Theremin or Tannerin

19

This term was first used by Sir Walter Scott in Ivanhoe to describe a medieval mercenary warrior, not under the control of any lord. What term?

• Freelancer

20

Whose official website is hahaha.com? They own the domain name and is used to publicize their annual event in Canada which is the largest of its kind in the world.

21

• His name is Balvir Singh. He has been associated with brands like MRF, Toshiba, Reynolds. What was his job with these brands?

• SRT’s body double

22

• Kikunae Ikeda isolated glutamic acid as a new taste substance in 1908 and its taste differed from sweet, salty, sour and bitter and named it monosodium glutamate. A company was later formed by the name X which translated to “essence of taste” in Japanese and the product was sold under the same brand name X. It is still the world leader in the producer of MSG with 40% market share. ID X.

23. ID the print ad

AXE Effect

24

• This Angry bird was a tribute to somebody by Rovio. Who?

Freddie Mercury

Connect the answers of Qs 2,13,23.

25

JAI RCB!!