attention to details (spe) 2

SPE ProjectMarketing Plan

By: Trent AndersonMay 27, 2016

Mission Statement Vision Statement

Attention to Details is all about the name. ATD’s mission is to give the customers the quality service that they exemplify. Customer satisfaction is what drives ATD, which has a mission to strive for excellent quality work. Anything with tires is serviced. Attention to Details, a mobile, and brick and mortar company uses the detail part of the company name as the core of their operations.

Attention to Details vision is to increase sales by forty percent and reinvest profits, giving the company the financial leverage to target additional markets. The business plan is to position and expand the service operations, creating jobs for the community.

Detailing Market Summary ATD has great knowledge about the market and target customersCommunicate efficiently and effectivelyAdvantage of gaining market share

ATD Meets Its Marketing Potential Exemplary customer service High quality washes and detailing services, along with accessorizing Convenience

Residential; 87%

Commercial; 13%

ATD’s Market

ATD’s Marketed Targets New car owners Owners of luxury or historical cars Younger, or middle-aged people Local businesses & dealerships Lifetime owners

ATD’s Strengths

Professionalism and quality service Genuine care and service for all customers Well trained employees.

ATD’s Weaknesses

Word of mouth Need of website Customer awareness

ATD’s Opportunities

High likelihood of repeat business Getting website finished Develop strategies for customer awareness

ATD’s Threats

A slump in the economy Customers not spreading the word Future/potential competition from a franchised firm

ATD’s Services Offered Detailing of exterior and interior of vehicles, & accessorizing Mobile, they can come to you. Pick the vehicle up, detail it, and deliver it back.

ATD’s Competitive AdvantageATD offers reasonable prices ATD takes pride in every customers desires Trust and quality work ATD takes care of the little details

ATD’s Key to Success High quality professionalism Convenience Genuinely care, teamwork, & pride

ConclusionThis marketing plan encapsulates ATD’s strategic plans for growth & expansionEach plan has ongoing R&D to keep ATD”S core value that satisfies the customersShows how ATD’s able to communicate more effectively and efficientlyATD’s competitive advantagesAttention to Details’ marketed targetsThe company’s keys to success