audience data influences native, digiday publishing summit europe, october 2016
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Dolly JonesDigital Strategy Director
BRITAIN
AUDIENCE DATA INFLUENCES NATIVE
DATA INFORMED, NOT ENFORCED
IDENTIFY & MARRY TRAFFIC TRENDS & CLIENT KPIs
WHAT DOES SUCCESS LOOK LIKE?
CONSIDER CONTEXT
3 KEY TAKEAWAYS
Treat branded content as you would editorial content; from idea to optimization1
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Be creative with data: marry KPIs to traffic trends
Contextualize, and be unique within the context in which you are offering content
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