augeo - brief presentation
Post on 26-Jun-2015
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Individual in-store audio advertising
70% of all purchasing decisions are made in store
41% of adults have made an unplanned purchase after hearing an in-store audio
36% of customers have changed brands after being exposed to in-store advertising
In-store advertising have created lifts between 3%-21% independent of price
reductionsData provided by: Ogilvy Action, The Arbitron Retail Media Study, POPAI Supermarket Study 2012
More than 150 000 food stores in Serbia and Bulgaria
In-store advertising market equals €20 mil combined for both countries
Scalable – new regions, new venues
In the place of purchaseIn the moment of decision making
Sound advertisement triggered by a customer passing by
Every message counts
Real time statistics / Pay per Play
Easy and flexible
Every device connected to a web-
platform
Market Validation
Not intrusive or annoying15% increase of salesWell accepted by the shop’s staffNo technical problems
Prototype ready
A patent for an utility model
Augeo advertising
Conventional printed
materials
Mobile advertising
Influence
Lack of technological
restrictions
Size of audience captured
Control
Who do we sell to?
Retail chains
FMCG companies
Business model – hardware sales and subscription
Product
Pilot implementati
ons
First customers
Expansion
3 months
3 months
2 months
All Augeo team members are engineers
2 of us have experience with M2M solutions
2 of us have been a Sales Rep for a FMCG
2 of us have worked for total of 4 FMCGs
A team of 3
Vladimir Tsaklev
Marko Obrknezev
Todor Dimitrov
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