augmented reality trends for sales and marketing - ar + vr for 2015 and beyond

Magic Leap to VisualCommerce®

How AR & VR will change sales

and marketing in 2015

AZEK & Lowe’s Case Studies

2

1. Program participants

2. A fun look at AR & VR through 2020

3. Hardware & platforms

4. AR vs. VR applications - collaboration vs. immersion

5. Case studies: 2014-15

• AZEK Building Products

• Lowe’s Home Improvement

TODAY’S TOPICS

3ATTENDEES

4AR & VR THROUGH 2020

5HARDWARE & PLATFORMS (2015-2018)

6HARDWARE & PLATFORMS (2018 – 2020)

7LOWE’S HOLOROOM

8BUSINESS CASE

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1. Reduce friction in the selling process

2. Integrate AR into existing visualization strategies

3. Reduce “hard costs” (e.g., product samples, shipping)

4. Support live events and lead generation

5. Competitive differentiation

BUSINESS OBJECTIVES

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1. Obvious utility

2. Brand integrity (e.g., color, texture, dimensions)

3. Intuitive, engaging experience

4. Extensible (e.g., content, new technology)

5. Seamless integration of other brand assets

FUNCTIONAL REQUIREMENTS

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1. 20,000 downloads (customers, dealers & contractors)

2. 2,000 markers requested & shipped (lead generation)

3. 10,000 video views

4. Industry awards, PR & other media value

5. Attributed sales

2015 SUCCESS METRICS

12LOWE’S HOLOROOM

13LOWE’S HOLOROOM

14LOWE’S HOLOROOM

15LOWE’S HOLOROOM

16LOWE’S HOLOROOM