authorship and authorrank

Authorship and AuthorRank

First Off... Who Am I?

Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+

person Digital Marketing and SEO firm Columnist:

Interviewer:

Rel=Author in Search Results

Three Link Method

Google Profile

AuthorPage

Rel=“me”(Other Profiles)

Rel=“me”

Rel=“author”IndividualPost

Two Link MethodGoogle Profile

Site Home Page

Contributor To Link

?rel=“author”at end of URL Individual Post

Google Profile Setup

Use with 2Link Method

Use with 3Link Method

Email Method

Google Profile

Site Home Page

Contributor To Link

Profile verifiedEmail address in thePost attribution

IndividualPost

Structured Data Testing Tool

Some Argue That it Increases CTR

Google’s Matt Cutts

It’s just the case that that a picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust.”

Matt CuttsOctober 7, 2012

In the future

It may provide ranking benefits!

Google’s Matt Cutts

“The idea is you want to have something that everybody can participate in and just make these sort of links, and then over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.

Matt CuttsOctober 7, 2012Interview with

Eric Enge

Google’s Eric Schmidt

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

Eric SchmidtThe New Digital Age

Google’s John Mueller

“We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”

In a comment ona +Eric EngeGoogle Plus Discussion

In-Depth Articles

Does In-Depth Articles Use AuthorRank?

• No clear evidence that it does• Appears to be more driven by PublisherRank• It might be that AuthorRank is a factor in

determining PublisherRank?• No way to know

No Clear Evidence of AuthorRank

in Use….

Yet!

Still a Noisy Signal

The Best Tip for Building Your AuthorRank

Build Your Authority With Humans On The Web

Building Your Authority With Humans

• Be an Expert• Create Great Content

– Humans use social signals to help identify this– Engagement (comments) as well

• Interact with other experts online• Help people• Write for high authority sites

Google’s Matt Cutts

“By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.”Matt Cutts

October 7, 2012Interview with

Eric Enge

Engagement

> 4,000 Total Shares

Comment Volume

Social Sharing Volume Per Article

Social Event Volume Over Time

Average Share Volume Per Article

Authority of Publishing Sites

Author Comparison on the Same Site

Google Plus Activity147,863!

978 +1s734 Shares

The Synergy We’re Looking For

The Synergy We Are Looking For – Step 2

(Influencers)

(Your Stuff)

(Sharing)

Thank You!

Eric Enge

eenge@stonetemple.com@stonetemple

+Eric Enge(508) 485-7751

www.stonetemple.com