automotive photography michael boyle 1. starting out idea generation photoshop illustrator lightroom...

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1

Automotive Photography

Michael Boyle

2

Starting Out• Idea generation• Photoshop• Illustrator• Lightroom• Illustration• Photography• Image

Manipulation

3

Research• Target Markets• User Personas• Loads of Googling• Photography &

Icons

4

Crunch Time• Deciding on the right product• Photography• Niché• Automotive

5

Building Up• Catalogue• Editing• Compiling• Starting Storefront• Bootstrap

6

Pricing• Checking out the opposition• Obtaining quotes• Working out profit margins• Remaining competitive

7

The Final Product• http://

scm.ulster.ac.uk/~B00634365/des311//shop/index.html

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