axepax fresh packaging

1AxePax…

Prepared for

Case Study Case Study –– Fresh & Sustainable packagingFresh & Sustainable packaging

Key Stake HoldersThe Retailer - market leader with a corporate objective to eliminate polystyrene

packaging (EPS).

The Fresh Produce Distributor – Innovative with sense of opportunity

Case Study – multi company solution maintaining quality & cost while delivering specific environmental objectives

18/07/2010

AxePax...Returnable / Reusable / Recyclable - Packaging...

l Eliminate Polystyrene packaging due to difficulties with recycling & associated landfill

l Maintain produce quality & deliver to Cold Chain requirements

l Solution must remain within current packaging cost structure

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Scope & ObjectivesScope & ObjectivesAxePax...

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18/07/2010 4

Design Design -- #1 Single Piece#1 Single PieceAxePax...

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18/07/2010 sfd 5

Design Design -- #2 Base & Lid#2 Base & LidAxePax...

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30 mins 1 Hr 1.5 Hrs 2 Hrs 2.5 Hrs 3 Hrs 3.5 Hrs 4 Hrs 4.5 Hrs 5 Hrs 5.5 Hrs 6 Hrs

Deg

rees

Cel

cius

Hours

Packaging Materials (Product Temperatures)

PS

PP

Cold Chain PerformanceCold Chain PerformanceAxePax...

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AxePax – Fluted Polypropylene

Functionality of Cardboard! Strength of Plastic!

Also avail in freezer grade -20 degrees Celsius

Material, Colours & SizesMaterial, Colours & SizesAxePax...

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sfd 8

Freight Freight –– Strength & Strength & OptimisationOptimisationAxePax...

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EnvironmentEnvironmentAxePax...

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Trends & Future by the Experts Trends & Future by the Experts

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Packaging and the EnvironmentThere’s no doubt about it: Green is the new black. With publicity surrounding the treat of global warming on the rise, environmentally friendliness has fast become a marketer’s dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue…

Finding the green in today’s shoppersSustainability considerations either drive or influence the buying decisions of more than half the shoppers interviewed in our study.

l Competitive Cost Price

l 50% more freight on pallet

l 60+% lower storage requirements

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CommercialCommercialAxePax...

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OpportunitiesOpportunitiesAxePax...

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Objectives & Solutions

#1 “Eliminate Polystyrene packaging due to difficulties with recycling & associated landfill”

Solution complies with ‘co-mingle’ recycling program– making recycling process seamless and eliminating landfill

#2 “Maintain produce quality & deliver to Cold Chain requirements”

Cold Chain requirements were met & Quality wasn’t compromised. – design enhancements were recognised & these will be worked

through with AxePax which will further improve this solution

#3 “Solution must remain within current packaging cost structure”

AxePax solution is competitive with current costs

Case Study ResultsCase Study ResultsAxePax...

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With compliments;With compliments;

FOR MORE INFO...

Visit www.axepax.com.au Email: dean@axepax.com.au Contact: 0400 761 486

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I hope you enjoyed this case study

This project more than any other convinced me that through challenging the norm (& rhetoric) viable alternatives & opportunities do exist!

At the start of this project finding alternatives to foam required thermal tests, leak proof, water proof. The reality is that Cold Chain technology (chilled trucks) answered the thermal question!

Put simply (foam EPS) had been over compensating to their needs for over 2 decades…

With the scope clarified, the supplier saw an opportunity to not only comply with sustainability trends, but also to be the first in his industry to do so. Not a bad way to secure business…

Be it Environment, Technology, Economy, or Social, it’s a changing world. We at AxePax utilise global trends and industry expertise to help find solutions to your business.

Kind Regards, Dean

AxePax...Returnable / Reusable / Recyclable - Packaging...

www.axepax.com.auAxePax

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Dean_AxePaxdean@axepax.com.au

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