b2b design + campaign clifford chance

B2B Design Case

Clifford ChanceDrawing between the lines

Client Personnel:Bohemia Personnel:

Roos ten DoesschateMarco de BoerTom LawrenceBas HuissenSilvia Celiberti

SituationClifford Chance is one of the world’s leading international law firms. Their corporate identity is set in stone in a thick Bible of guide lines. There is little room to play.

Can a designer work with these strict rules and put in a bit of his signature? Yes, you can.

Target• Create awareness around Clifford Chance being main sponsor

of Sail Amsterdam.• Create awareness around the nomination of Clifford Chance

for the M&A Awards.

Target group• People who know Clifford Chance by name.• Everybody in the mergers and acquisitions ‘industry’.

StrategyThe corporate identity provides only space for a picture and some lines of text. Luckily, it says nothing about the type of picture and the style of writing. You have to be playful within these borders. This is where we can draw between the lines.

ConceptClifford Chance is a trusted company with years of experience. We underline their history with classic photography that never looks posed. Natural looking environments and spontaneous shots that subscribe the honesty and boldness of Clifford people.

M&A Awards Netherlands: Congratulations everybody.Sail Amsterdam: Can you spot the pirates amongst the sailors?Sail Amsterdam: The cast off

VisualsM&A Awards Netherlands: Congratulations everybody.

www.cliffordchance.com

Cliffo

rd C

hance LLP

Wij feliciteren onze cliënten die genomineerd zijn voor de M&A Awards. Voor ons staan jullie alvast op #1.

IMSmall insert with congratulations to the clients of Clifford Chance

VisualsSail Amsterdam: Can you spot the pirates amongst the sailors?Sail Amsterdam: The cast off

Ad Sail 2010Can you spot the pirates amongst the sailors?

Ad Sail 2010The cast off or Farewell Sail 2010 ad

ResultsWith lawyers like Clifford Chance it’s understandable that we’re not allowed to share the results of the different ads. Neither can we allow any correspondence on the subject.

Let’s put it this way: They’re happy.

We create believers.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com