bad things will happen (when you use social media)

Bad things happen

Rick Mans - Social Media Evangelist

There still is a real world

Twitter 'costs British economy £1.38bn'

Twitter joke led to Terror Act arrest and airport life ban

Honda

Nathalie Blanchard

Ketchum and FedEx

This particular Twitter posting came back to bite the agency person from Ketchum

(New York office) who made some unflattering remarks about Memphis this morning before

he presented on digital media to the worldwide communications group at FedEx (150+)

people. Not only did an employee find it, they were totally offended by it and responded to

the agency person. The kicker is that they copied the FedEx Coporate Vice President, Vice

President, Directors and all management of FedEx’s communication department AND the

chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into

account that many FedExers are native Memphians and are fiercely defensive of their city and

their company.

Guns don’t kill people

What guns do

Earthquake in China

3 minutes VS

3 months

Twitter 'costs British economy £1.38bn'

• Talking about last night's Eastenders costs British economy £1.38bn

• Eating biscuits costs British economy £1.38bn

• Unjamming the photocopier costs British economy £1.38bn

This is time wasting

That Internet thing is storing information quite permanently

Think before you post

A RULE YOU COULD USE

Don’t put anything online you wouldn’t tell or show a journalist, a client, an analyst or a competitor. The world is your audience so please be thoughtful on what you put online.

Be consistent with the way you wish to portray yourself to strangers, friends, colleagues and clients.

Robin Dunbar

150

EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP

When you are in social media

Rick Mans

rick.mans@capgemini.com+31 6 512 10 144

http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans