baeb601 chapter 1: introduction to research methodology
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BAEB601
School of Marketing and Entrepreneurship (SoME)FACULTY OF BUSINESS AND MANAGEMENT
PREPARED BY:Nur Suhaili Ramli
CHAPTER 1
RESEARCH METHODOLOGY
INTRODUCTION TO RESEARCH METHODOLOGY
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Topics
This chapter aims to:
1.Define the importance of research as a management decision-making tool;
2.Define research
3.Differentiate between basic and applied research;
4.Define meaning of theory
5.Discuss the term concept, proposition, variables and hypothesis;
6.Classify research as exploratory research, descriptive research and causal
research.
7.List the stages in the business research process
Chapter Aims
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Definition of Research.
Research is defined as the systematic and objective process of generating
information for aid in decisions. This research information should be:
Scientific into specific problem
Objective
Systematic
Organized
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Type of research
There are 2 types of research;
Basic or pure research attempts to expand the limits of knowledge
Applied research is conducted when decision must be made about a
specific real-life problem
Both research employ the scientific method, the analysis and interpretation
of empirical evidence (facts from observation or experimentation), to
confirm or disprove prior conceptions.
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Steps in doing research
There are components that you must have in writing your research:
Introduction chapter
Literature Review chapter
Research Methodology (Research Framework) chapter
Finding and Analysis chapter (data collection, SPSS)
Recommendation and Conclusion chapter
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Chapter 1 Introduction of Research
Overview of your topic
Problem Statement
Identify the scenario, issues that lead to the formulation of the problem
statement.
Research objectives
Research questions
Scope of the study
Significance of the study
Limitations
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Overview of your Topic
Understand well what you want to do.
Why do you want to do this research?
Identify the variables that you want to measures or to study.
Variables can be 2 component: DEPENDENT and INDEPENDENT
variables.
E.g. “The study of Consumer Behavior on PETRONAS brand in
Malaysia”
What is the variables involve? E.g. The independent variables are
Brand Loyalty, Brand Trust, Brand Reliability. The dependent
variable is Brand Equity.
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Problem Statement Definition
A problem statement is a clear concise description of the issues that need to
be addressed by a problem solving team and should be presented to them (or
created by them) before they try to solve the problem. When bringing together
a team to achieve a particular purpose provide them with a problem
statement.
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Problem Statement
A good problem statement should answer these questions:
What is the problem? This should explain why the team is needed.
Who has the problem or who is the client/customer? This should explain who
needs the solution and who will decide the problem has been solved.
What form can the resolution be? What is the scope and limitations (in time,
money, resources, technologies) that can be used to solve the problem?
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Scope of Study
You have to state the scope of your study.
What you can do in your research.
What do you want to focus on. Only one big issue that you want to study
(narrow down).
Good research must have relationship of dependent and independent
variables. The dependent must be one. Independent is various.
Your sample size population to measure based on your study.
E.g. The Study of Consumer Behavior for PETRONAS brand in Klang
Valley.
Demographic of your research sample size.
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Significant of the Study
Answer this kind of question in your report:
Why do you think that this study is important?
What motivate you to do this study/research?
Do you think it is a relevant study?
How do you think that this study can contribute to society or academic?
Did your study is relating or supporting by previous researcher?
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Limitation
Your research must be narrowed down.
You have understand well about what you are going to do.
List down the research questions that relate to your problem statement
created.
State the research objectives that answer your research questions created.
Discuss the limitation of your project. E.g. what is your study focus on. What
are those things that is not measured/ covered in your study.
Example Study about Computer networking in a small intra network.
Your scope of study is only about the networking, and does not touch
anything about the database or software. So you tell everything about
the networking. Because it’s your focus.
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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Class Activity
Group discussion: In your own understanding, discuss what is research, provide with your own example. Hint: Pick any of research topic, identify the problem statement.
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