baltic pr awards 2011: pharmacy law lobbying campaign
Post on 17-Jun-2015
1.277 Views
Preview:
DESCRIPTION
TRANSCRIPT
PHARMACY LAW
LOBBYING CAMPAIGN
2001 2010 2011
807 380
400 2000 >10 mln
AIM: To ensure that pharmacies could be owned by any entrepreneur irrespective of their professional education
STAKEHOLDERS & OPONENTS
WORLD-WIDE PRACTICE
POLITICAL SITUATION MONITORING
MEDIA CONTENT ANALYSIS
OPINION LEADERS
SOCIAL PARTNERS
DIRECT COMMUNICATION
MEDIA RELATIONS
EVENTS
MAIN ARGUMENTS
SOCIETY HEALTH
WORLD-WIDE PRACTICE
RISK OF INVESTMENTS LOST
LOCAL SPECIFICS
PARALLELS WITH OTHER FIELDS
RISK OF THE MEDICAMENTS INACCESSIBILITY
SOCIETY HAS A RIGHT TO CHOOSE
PHARMACIST SERVICE≠PHARMACY BUSINESS
>15 SURVEYS
PERMANENT MEETINGS/DISCUSSIONS/EVENTS
>970 PUBLICATIONS
RESULT: A new regulatory framework for pharmacy ownership and a wider scope of persons who are entitled to establishing a pharmacy
400 2000 >10 mln
MARKETING
THANK YOU!
top related