barcelino: before and after
Post on 24-May-2015
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BARCELINOThe Look; before and after.
Early Marketing; stale, conservative, flat.
New Marketing; A sleek more updated look that appeals to a younger, fresher market with the BARCELINOattitude.
BEFORE:Front of Store/Dress Salon
Flat and linear, lacking impact. Easy to pass by without noticing.
Updated and expanded Dress Salon.
Standards; AFTERClean, crisp and uniform. Easily shopable.
Standards; BEFOREMismatched, lacking uniformity.
Before: Empty, tattered
After; Clean, fuller, colorful
Clear, clean, easily accessible.
Aisle; BEFORE. Crowded, hard to shop.
New signature aubergine color applied to Feature Walls throughout the store.
Remodeled Cash Wrap area featuring new Marketing.
Photo taken at the BARCELINO Per Donna "Purple Party" which launched the store.
Pictured left to right; Travis Pinnell, Store Manager; Mitra Sharei-Martin, Womens Buyer; Sharam Sharei, President BARELINO Per Donna.
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