basics of good blogging

All you need to know to create the perfect Blog

Basics of

Blogging

Who am I ?

Yoann Bourdonyoann@powebco.fr06 71 54 21 32

1. Marketing strategist2. Professional website

design and optimization3. Trainings and courses on

digital subjects

We help entrepreneurs to Master the power of the web

INTRODUCTIONWhy should you start blogging?

What is a good blog?

How do YOU definea good Blog withyour own words ?

Blogging

Your objectivesBusiness - Networking – Personal

branding–New skills

Examples of SUCCESSSTORIES

+8 million unique visitors per month

TechCrunch: sold $30m after 5 years

Top 15 Earning blogs

Source : http://onlineincometeacher.com/money/top-earning-blogs/

# Advertising# Affiliation# Brand ambassadorship

How to make money with a blog?

GET READYWhat you should do before

doing anything

#1 Define a strategy#2 Target an audience#3 Study “competition”

Before you start…

Install analytics to gather information about your

future visitors

#1 CONTENT#2 DESIGN#3 SEO & SMO OPTIMIZATION

3 ingredients to good blogging

« and most of all… patience…»

What do your readers want

from your blog?

Consume content

Social Interaction

CONTENTis King

Create

QUALITYContent

# answers people needs or concerns# informs# entertains

Good content…

« Everything comes in time to those

who can wait »

ArticlesBeginners guidesTutorialsInfographicsVideosPicturesEtc…

Types of content

Publish as often as

you can

Publish as often as you can

Schedule your postsBe organizedFind your method to write good articles quickly

CreateEngagement

How to engage your audience?

Easy to read articlesInternal linksNo bugs or long load speedWriting styleCommentsSocial MediaGood design

DESIGNempowers your content

Lessis

more

# Do not distract users with unnecessary information# Help users to focus on what’s important

Less is more

Example 1

Example 2

Use hierarchyto improve

USER EXPERIENCE

# Design your content to make it easy to read# Use titles, bold texts, bullets to show hierarchy in your texts

Design should help navigation

Example

Example

Learn the art of good

Typography

Typography resources:

Font collections :http://www.google.com/fontshttp://www.myfonts.com/https://typekit.com/

To learn more about typo : http://practicaltypography.com/

Examples of typo and link to the Google font used : http://hellohappy.org/beautiful-web-type/

Use

COLORSTo highlight important

information

Colors resources:

https://color.adobe.com/, http://www.colourlovers.com/, http://www.0to255.com/

Select good

Images

Images resources:

https://unsplash.com/http://photodune.net/http://www.stockvault.net/

Use

ERGONOMYTo improve User Experience

ERGONOMY

USEREXPERIENCE

CONVERSION

#1 Facilitate navigation#2 Use call to actions#3 Make content easy to read

How to create a good user experience

ONLINE VISIBILITYHow you make people

come to you

Optimize your blog and your content for search engines

How do you make people come to your blog?

v tBecome notorious on social media

Optimize your blog for

Search Engines

Search Engines

The website that helps you find the other websites

Main searches are made through search engines

Top 3

What does Google want to achieve?

Google grades and classifies all websites, to show best results possible, for one particular search.

40 000 searches per seconds

MECANICS OF SEO

BLOGSOCIAL MEDIA

BLOG

LINK TO

PUBLISHCONTENT

What you should remember

# is a robot# shows results for a particular match# recommends the best websites, it’s a competition !

ķ ĸĴ

BECOME A MUST

Optimize your content

for SEO

Choose appropriate keywords

Bring more visitors to your blog through searches.

#1 Choose hot topics, that people look for#2 Talk the same language than your audience#3 Check competition

Optimize your content for keywords

After choosing a keyword, include it in:

1. URL2. Headings and texts3. Images4. META title and META description

Optimize the blog

for SMO

To be successful you have to convince users, not

search engines

Why social media

Create a community and interact with it to create a relationship based on trust and make people love you.

Twitter Linkedin

ąFacebook

v t

Make your content easy to share

SHAREyour content !

# Adapt the content and the message to the platform# Interact with users

GOOD PRACTICES

Jab, jab, jab, right hook !(Gary Vaynerchuk)

LAST ADVICES

Use AnalyticsTo study visitors behaviour

PAGE

LOAD

SPEED

« 47% of visitors leave a website that does not load within 3 seconds »

THINK MOBILE

# Mobiles and tablets sales

overtake desktops

# New devices means news

habits

# Optimize your blog for

navigation on mobiles

CONCLUSION

Be lean, use feedbacks to improve

TEST

OPTIMIZEMEASURE

Discover more advices about Internet marketing and user experience on our

blog:www.blog.powebco.fr

Yoann Bourdon06 71 54 21 32 - yoann@powebco.fr

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