bbc - takeaway - editorslab project

WHETHER IT’S A MORNING COFFEE OR A MIDNIGHT SNACK…CATERING TO YOUR NEWS NEEDS WHATEVER THE TIME OF DAY

We want to:

increase engagementform habits

fit in with your life

Two scenarios, two flavours of takeaway

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Regular user

Bus: 10 mins (3G… sometimes)

Tube: 20 mins (Intermittent wifi)

Morning takeaway key stories + tech + something to talk about in the office

Evening takeawaywhat’s happened + analysis + something to share with friends

Regular user

Regular user

Ability to subscribe to an email newsletterUser gets a takeaway package every day and they wouldn’t have to worry about actively downloading it

User gets a takeaway package every day and they wouldn’t have to worry about actively downloading it

Ability to subscribe to an email newsletter

Simple settings for download preferences

The Takeaway component collapses into a pinned bar

The Takeaway component collapses into a pinned bar

The Takeaway component collapses into a pinned bar

So you can have easy access to it wherever you are on the site

The casual user

Bus: 40 minutes

Checks Facebook many times a day

Uses her phone on the bus travelling to and from work

Wants to be entertained and likes to share stories with like-minded friends

Casual user

Lands on a story page from a Facebook post

Casual userBecause they came from Facebook, we think they are likely to want more light stories, not more stories from the US & Canada index

Thank you